June 13, 2024 Keeping It Casual SocialPeta's casual & puzzle games report for Q1 finds advertiser ratio rising The new SocialPeta report on casual & puzzle games for Q1 2024 finds advertiser ratio risen by two percent year-on-year
June 6, 2024 Advanced Ai Advertising SocialPeta's evolution: advancing mobile game advertising with AI, Apple Search Ads, and STEAM game insights Find out more about SocialPeta's new enhanced features and capabilities before the company's appearance at Gamesforum Hamburg
February 7, 2024 Mobile Marketing Insights New SocialPeta 2023 white paper highlights growth and emerging markets New white paper analyses the core dynamics of the global mobile gaming market in 2023 and gives insight into the data behind the biggest marketing trends
January 17, 2024 Q&a Speaker Spotlight: SocialPeta CMO Summer Liu on marketing trends and the potential of augmented reality "The next disruptor might be an entirely new medium that hasn't been conceptualised yet"
May 5, 2023 Socialpeta Report More than 7.8 million new ad creatives were released in Q1 2023, with video ads on the rise North America had the highest number of unique advertisers for the period, but lagged in creatives per advertiser
February 2, 2023 Socialpeta Report Google pulls ahead of iOS in strategy downloads, but iOS reigns for revenue SocialPeta's report on mobile advertising in 2022 delves into the performance of the genre
February 2, 2023 Marketing Minigames and visual effects drive casual and simulation game marketing New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs
February 2, 2023 Socialpeta Report RPGs saw a 4.76% increase in downloads last year Downloads were up, however revenue for the genre fell 13.06 percent
February 2, 2023 Socialpeta Report Casual games drew almost 28% of all game advertisers last year A new report by SocialPeta delves into the state of mobile marketing in 2022
November 23, 2022 Socialpeta Report Bucking the downturn: Q3 Daily Active Users and Downloads are both on the up SocialPeta's new report also shows that Android continues to dominate in terms of advertising
October 27, 2022 Mobile Marketing Android accounts for over 70 percent of ad creatives in Q2 2022 AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
September 26, 2022 Socialpeta Report Subway Surfers and Candy Crush Saga still at the top of the game SocialPeta’s August report delves into the industry’s success
September 22, 2022 Israeli Gaming Market Israeli gaming market worth $9 billion 74 percent of the country’s mobile gaming workers specialise in social and casual games
September 9, 2022 July Charts Uma Musume Pretty Derby raced into July’s charts Stumble Guys unseated Subway Surfers as the month’s most downloaded iOS title
August 3, 2022 T3 Market Rises The evolution of mobile advertising in 2022: higher quality, fewer ads Upcoming territories such as the Middle East, South America and South Asia lead the market with an increase of 10 per cent, according to new data from SocialPeta
January 28, 2022 Ad Value SocialPeta 2022 Mobile Game Ad Ultimate Guide: Market Analysis & Creative Strategies The new white paper from SocialPetas outlines the major trends in mobile games advertising and offers game creators new strategies for the rapidly evolving marketplace
November 1, 2021 Advertising Intelligence SocialPeta helps mobile development companies acquire users worldwide Track and create new ad campaigns based upon the success of market leaders
October 11, 2021 Inspiration Online Mobile marketing is crucial for a successful app in the post-COVID-19 era SocialPeta provides insight into global ad campaigns to help developers find their inspiration
September 27, 2021 Pgc Digital #8 PGC Digital: What makes a successful ad creative? SocialPeta's Summer Liu discusses the key roles of creatives and how to optimise them
September 24, 2021 Speaker Spotlight SocialPeta's Summer Liu on the power of innovative and unique ad creatives Find out more at Pocket Gamer Connects Digital #8