The Dawn Of Mobile
“Almost overnight we went from an extremely fragmented market to one where everyone was aiming for a single device”
Mobile Entertainment Magazine’s former editor and executive editor reflect on the beginnings of mobile
Staff
Paige Cook
Job Title
Deputy Editor
Contact paige.cook@steelmedianetwork.com
About Paige is the Deputy Editor on PG.biz who, in the past, has worked in games journalism covering new releases, reviews and news. Coming from a multimedia background, she has dabbled in video editing, photography, graphic and web design! If she's not writing about the games industry, she can probably be found working through her ever-growing game backlog or buried in a good book.
Articles by Paige Cook
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Global Launch
Can Honor of Kings make it in the West? Meet the team going for global glory
We spoke with Honor of Kings chief designer, Dean Huang, head of localisation, Henry Li and its head of esports, Feng to find out why now is Honor of King's time to strike
Hot Topics
Mobile Mavens: Are today's everlasting, live ops games holding back new innovation?
Our industry experts weigh in on the power of long, and enduring games. Do endless liveops keep the market ticking? Or stop new devs from breaking through?
Road To Helsinki
Kinoa's Hen Gelberg on “The true power of LiveOps”
Kinoa's chief business development officer and co-founder discusses the core components of live ops and how to best unlock their true potential
Rising Stars
Squad Busters is this month's breakout star amidst a slate of anime themed mobile spin-offs
Sensor Tower's monthly gaming pulse for May reveals which games are the ones to watch
Out Now!
A galaxy far, far away… Why Star Wars: Hunters took six years to hit the target
Upon the games release, we get the inside story on the long awaited game from Zynga’s executive vice president Yaron Leyvand
Mobile Mavens
Mobile Mavens: The industry has its say on Squad Busters ability to draw in “untapped audiences” with its “influence from a range of genres”
With Squad Busters set for a global release at the end of the month we asked the industry what it thinks of the Supercell's soft-launched sixth game
Mobile Mavens
Mobile Mavens: The industry wades in on Squad Busters from its “transformative impact” to being “corporate box ticking”
We asked the industry what it thinks of the sixth Supercell game to get a global launch
Mavens
Mobile Mavens: The Unity aftermath… Can it reignite the faith or are doubts only growing?
Our industry experts discuss the current industry sentiment toward Unity after last year's Runtime fee farrago
Skills Gap
Evolving the leadership at Sumo to bridge the industry skills gap
Jenny Muhlwa shares her insight into the gaming industry's skills gap and how Sumo’s Evolve leadership programme aims to deliver the goods
Interview
"Merge Mansion is a very young game. We still have big plans and many surprising twists in store"
Metacore’s CBO Tapio Tuomola on four years of success for Merge Mansion and what's coming next…
Web3 Wonders
"Web3’s promise of decentralisation offers a fresh perspective on how games can be developed, played, and valued"
READYgg’s Christina Macedo tells us about creating new standards in the gaming industry through the evolution of web3
Battle Royale
Creating the next Battle Royale hit with NetEase’s Blood Strike
We speak with the game's lead game designer and operation planning executive to discuss the development of Blood Strike and what comes next
Ad Incentive
AdInMo: "Developers must diversify monetisation to survive"
CEO Kristan Rivers shares all on the company's latest SDK
Mobile Mavens
Mobile Mavens: What's the state of play for the MENA region?
Our Mavens share their thoughts on MENA market opportunities and offer advice for those doing business in the region
Ai Ambitions
“We’re making it so anyone can create anything on Roblox. The only limit is their own creativity”
Roblox’s Morgan McGuire shares on leading the platforms AI ambitions to bring new levels of productivity and creativity to users
Going Green
Merge Mansion takes on environmental issues in time for Earth Day
The game's Recycle Runaway event is part of Earth Month celebrations as Metacore joins Green Game Jam 2024
Interview
“The MENA region is definitely a focus for Kwalee and we want to build more partnerships there”
Kwalee’s Sayeed Rahman discusses what the team looks for in its partnerships, expansion into the MENA region and the trends and challenges facing the mobile games industry
Educating Through Games
How On the Edge is using mobile games to tell real-life stories
We spoke with On the Edge’s Brera Razzaq about using mobile gaming as a platform to highlight the battles of endangered species
Industry Insights
“We believe the industry is on track for growth this year and is projected to reach $190 billion by the end of 2024”
Konvoy VC’s Co-Founder and Managing Partner, Josh Chapman shares his thoughts on industry layoffs, the state of gaming and what can be expected from venture capital funding this year
Indie Release
“We love mobile because of the massive and diverse player base across the globe”
Global Outlier’s Founder and CEO John Lorge discusses creating a studio, why the focus is on mobile first and the team's upcoming game release
Industry Journey
“I’m proud of what we do at King but I’m even prouder of how we do things”
King’s VP of product for Candy Crush Soda Paula Ingvar shares on turning a hobby into a profession
Solo Dev
Behind the scenes: Bringing Squarelets to life as a first time solo developer
Beatka Wojciak shares the origin story and development process of the cosy puzzle game
State Of Play
72% of women play video games with half of female players being payers
Meanwhile diversity in games is a key issue with 65% of men and 62% of women affirming the point
Mobile Mavens
Mobile Mavens: What do developers think of the Epic Games Store coming to mobile?
Our Mobile Mavens share their thoughts on the Epic Games Store coming to mobile, covering just how impactful it may or may not be in the future
Big Bucks
King’s Candy Crush All Stars tournament is back and bigger than ever with a $1 million prize pot
King’s VP of marketing for Candy Crush Saga, Luken Aragon shares how the All Stars tournament came to be and what it means for the continued Candy Crush legacy
Daydreamers
How SuperPlay grew Dice Dreams into a $300m+ sleeper hit
CPO and Co-Founder Elad Drory discusses the success of Dice Dreams, studio expansion, retaining players and celebrity marketing
In-game Ads
“There’s still misunderstanding and undervaluing of the power of mobile gaming as an advertising channel”
Odeeo CEO Amit Monheit on the advantages in-game audio ads
Mena Market
Sandsoft’s CEO David Fernandez Remesal discusses company expansion, growth in the MENA region and beating the stigma of mobile gaming
“The games industry is the largest and deepest entertainment form, and, as such, we need to do more to be considered in the same way as our counterparts in the larger entertainment industry.”
Interview
Supercell’s Head of Live Games Sara Bach talks company changes, world-beating live ops, and how to get back on top
“Our games have grown quarter over quarter for the past 12 months and last month Supercell was back in the top ten mobile games publisher list”
Rebrand
Nightmarket Games co-founders on rebranding and the legacy they're taking forwards
Epic Story Interactive’s Dennis Leong and Chad Greenway explain the decision behind their rebrand to become Nightmarket Games
International Women's Day 2024
Celebrating International Women's Day: More stories and advice
We asked women from all around the games industry for their career stories, advice for new starters and hopes for the future. Here's what they told us
International Women's Day 2024
Celebrating International Women's Day: Your stories and advice
We asked women from all around the games industry for their career stories, advice for new starters and hopes for the future. Here's what they told us
Going Green
How the video games industry can promote an eco-friendly future with PlanetPlay
CEO Rhea Loucas and head of business development Felix Bradshaw discuss how collaborating with PlanetPlay helps the planet and ups your game
Chinese Market
My.Games executive producer Boris Burangulov on bringing War Robots back to China
“The Chinese market is of great importance to us being one of the key regions in the gaming industry”
Interview
“We went from feeling like we were finished to making nearly $100m last year!”
Space Ape Games co-founder Simon Hade reflects on the studio's eleven year journey and what the team are working on next
African Expansion
“Africa will be one of the top three regions for the global games market over the next ten years”
Usiku Games game producer Denis Odera on developing mobile games in Africa and what makes the region prime for expansion
The Sky's The Limit
Thatgamecompany on what comes next for Sky: Children of the Light in 2024
Art Director, Cecil Kim shares on joining thatgamecompany and the journey from mobile to cross-platform for Sky: Children of the Light
Game Saver
Behind the scenes: How our relaunch reboot reignited Merge Gardens
Futureplay’s Joonas Virtanen discusses the redemption journey that led to the revitalisation of Merge Gardens
Best Of 2023
Paige Cook's top stories of 2023: Games industry layoffs, Microsoft's Activision acquisition, and Sega's big Rovio deal
PocketGamer.biz deputy editor Paige Cook picks her favourite stories from throughout 2023
Ad Strategy
Upping your game with integrated ads
AdInMo’s head of supply Lewis Horgan shows how immersive ad placements can take your game to the next level
New Year New Ip
Super Evil Megacorp talk "co-op action" Netflix Rebel Moon game and reveal future plans
Studio head Ian Fielding reflects on Super Evil Megacorp’s 2023 and it’s future ambitions with its upcoming IP
Milestone
Making history and smashing milestones with June's Journey
Wooga’s vice president of games Martin Müller celebrates June's Journey $1billion milestone
Horror Hits
Behind the Scenes: Creating the viral hit Baby in Yellow
Team Terrible’s CEO Greg Lee shares a closer look at the game's development and what they have coming up next
Making Of
Behind the scenes: The making of Zynga Socialpoint's Top Troops
Top Troops game lead Albert Fontova discusses the development of the game and its vital first few months post launch
Tales To Tell
"It was surreal to see our little brainchild win a Google Play Award and be nominated for a BAFTA!"
Other Tales Interactive founder Tanja Tankred tells us about the success of Tick Tock: A Tale for Two, being an inclusive studio and what's next
Ai Meets Ugc
AI advances: Kongregate’s new AI Adventure Creator platform is out now
Kongregate’s Bryan Salt gives us all the details on their new platform which allows users to create their own games by connecting them with the latest AI technology
Hypercasual Hit
Behind the scenes: The developers of Going Balls on the success of their hypercausal hit
Developers Stefan Filote and Ionut Iftimia discuss the development journey of Going Balls touching on the hypercasual space and future goals
Industry Stories
Jobs in games: Breaking into animation with Hutch’s Lucia Gentile
Gentile studied 2D and 3D animation and has since gone on to work at the likes of Whatwapp and Hutch
Q&a
Anime at your fingertips: Crunchyroll on it’s new Game Vault offering
Crunchyroll’s EVP of emerging business Terry Li on the creation of the Crunchyroll Game Vault and their big plans for the future