Low Level Influencers From $0 to $9.98: the surprising spread in how much developers will pay to connect their mobile game to your Facebook friends
June 7, 2016 Fan Play Japanese marketing network Dentsu invests in US superfan platform Victorious The new way to engage
May 23, 2016 Frontman Bastian Schweinsteiger does a Megan Fox as the German face of Clash of Kings Elex splashes some celebrity cash
April 27, 2016 Ua To Pr Why paid UA startup PocketWhale pivoted to employ the power of the press From performance to brand UA
April 25, 2016 Better Data The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings Tracking it
April 22, 2016 Watch This Growing strongly, video ads now account for 35% of game UA spend on Facebook Leading the pack
April 11, 2016 Make Friends User Acquisition Crisis: YouTube Influencers to the rescue? Polina Haryacha on another way to get users
February 16, 2016 Ads With Passion How Roostr hopes to combine scale and authenticity as it brings influencers into the UA playbook CEO Marco Mereu on the win-win scenario
February 10, 2016 Rules Of The Game Everything you ever wanted to know about paid UA in 2,000 words Torulf Jernström on when to splash your cash
February 4, 2016 Power Of Web Why you should be thinking 'mobile last', not 'mobile first' Derrick Morton sees things in reverse
January 26, 2016 Integrated Approach Six tips for an effective, holistic user acquisition strategy Tanya Lee on casting the net wider
January 4, 2016 Next Wave Ua 2015 in Review: Superweapon president Amer Ajami on building a community Future trends from the remembrance of things past
December 30, 2015 New Wave Ua 2015 in Review: Nexon M's John Robinson on the adoption of alternative marketing channels Future trends from the remembrance of things past
December 8, 2015 New Star Instagram is offering Facebook-class UA campaigns but with cheaper CPI Nanigans crunches the numbers
December 7, 2015 Network Effect Palringo claims it can drive installs through its network at $0.44 CPI Cheap trick
November 23, 2015 He's Back Machine Zone rolls out the big guns with Schwarzenegger-faced TV campaign for Mobile Strike More front than Kate Upton?
November 11, 2015 New Channel Following "strong early results", Kenshoo joins Instagram Partner Program Integrated results
November 5, 2015 Picture This At 27% market share, game developers are already the #1 advertisers on Instagram Sensor Tower runs the numbers
September 21, 2015 New Channel Preliminarily metrics suggest Instagram is a strong but expensive UA source for mobile games Good to go
September 1, 2015 Soft Bulletin Can Instagram be a strong UA channel? Apsalar thinks so Selfies and six packs
August 21, 2015 Bigger Things To Come? League of Legends dev Riot Games makes time-limited debut on mobile Live for one month only
August 21, 2015 Market Liquidity TROPHiT announces its revolutionary virtual item exchange network Re-engage through re-use of old assets
August 19, 2015 Lonely Hearts Fallout Shelter launches #DateADweller UA Tinder campaign Bethesda tries a more usual brand of UA
August 17, 2015 Ua Play MMX Racing looks to boost install rates with PlayCanvas playable 3D ads Early engagement
August 10, 2015 Audience-building Pivot Is a free-first monetisation-second strategy as practised by Agar.io and Vainglory the next UA trick? Reactions to cost of UA
August 6, 2015 Fanbase Top Eleven dev Nordeus sponsors the best football team you've never heard of Bottom up
August 5, 2015 Another Woman Glu builds more social muscle adding Nicki Minaj to its Kim Kardashian, Katy Perry and Britney Spears deck Bring the fanbase
August 5, 2015 Big Promotion Seriously partners with Premier League club Norwich City to better market its mobile games Gaining a global reach
June 22, 2015 Power Of Pewdiepie Seriously's Phil Hickey on the new ways of marketing mobile games What to expect at PG Connects San Francisco 2015
June 9, 2015 Bye Bye Bursts Apple killed user acquisition... again? Another day. Another App Store tweak
May 26, 2015 Talking In Tel Aviv Rovio's new marketing guru Eric Seufert on trends in UA Prices driven by supply and demand
May 22, 2015 Big Shifts Chart stasis, the rise of Asia and extreme UA discussed at Apps World SF 2015 Kabam, SGN and Microsoft talk trends
April 28, 2015 Power Of Tv How Korean user acquisition is moving beyond Kakao Kyunga Park on a changing scene
April 16, 2015 Giving It All Away Amazon gives away $105 app and game bundle to drive Amazon App downloads Alternative retailing
April 9, 2015 Small Screen Heroes 6 reasons why TV will drive the next phase in user acquisition for mobile games Volker Dressel on the new opportunity
April 1, 2015 Square Eyes InnoGames is latest game dev to spend big on TV ad campaigns Targetting 25,000 spots
February 16, 2015 Grinding Up How Heroes Charge charged up the top grossing charts in Germany, Russia, Korea and the US Power of TV advertising
February 5, 2015 Super Success Did the $15 million spent on Super Bowl XLIX UA ads score app store success? Post-game app store rankings revealed
February 2, 2015 Watch Liam Neeson takes over Super Bowl for Supercell's $9 million Clash of Clans ad Selling mobile games requires a very specific set of skills
January 30, 2015 Extreme Ua Supercell and uCool battle for a Super Bowl XLIX advertising victory Clash of Clans vs Heroes Charge
January 30, 2015 Touchdown Or Sacked? Should you advertise your mobile game during the Super Bowl? GrowMobile CEO Brendan Lyall ponders a Hail Mary
December 25, 2014 Interview 2014 in Review: Jon Jordan, PocketGamer.biz - Beware the battle between Tencent and Alibaba in 2015 Future trends from the remembrance of things past
December 18, 2014 Extreme Ua Following Machine Zone, uCool to drop tens of millions of dollars on Heroes Charge TV campaign Running in US and globally until January