Segmentation Rules How changing one screen led Games2Win to increase Parking Frenzy 2.0's retention by 5%
Rocket Boost DAUs up 300%, IAPs up 400%: What happened when MobilityWare fell in love with retention and segmentation
May 31, 2016 Positive Pigeonholing Why segmentation is the key to the longterm success of your F2P mobile game Peter Fodor on knowing who's who
February 16, 2016 Always Selling How Wooga combines segmentation and monetisation along its players' lifecycle Philipp Stelzer talks actionable strategies
February 12, 2016 In-game Events AppsFlyer's Alexander Grach on the in-game events you need to be measuring Making the most of your data
September 24, 2015 The Message Thing 7 steps to avoid for mobile marketing automation heaven Tapjoy’s Shannon Jessup shows the way
August 25, 2015 Keep In Touch Make sure your player segmentation isn't too granular, says Fiksu "They just need a little nudge."
October 16, 2014 Now we are 5: Apple adds iPad Air 2 and iPad mini 3 to iPad Air, iPad mini 2 and iPad mini range Consumer segmentation runs wider
May 30, 2014 Sponsored Featured 5 player types you should recognise to drive long term engagement It's time to get personal