Ua Eye Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out
June 15, 2022 Ua Eye Will yoga influencers entice you to play Angry Birds Journey? Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests
June 8, 2022 Ua Eye How Royal Match draws on the ad legacy of Homescapes Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre
June 1, 2022 Ua Eye How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye
May 25, 2022 Ua Eye Should you use a countdown – or Pokémon – in your TikTok ads? Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye
May 18, 2022 Ua Eye How Playrix mastered appealing to their players' anchoring bias Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye
May 12, 2022 Ua Eye How important is the jelly mechanic in your ad campaigns? Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye