Retention Vs Revenue In-app purchases decline but ad revenues is up 26.7% despite falling player retention
March 11, 2024 Ambitious Ads Eric Futoran talks balancing player experience, sustainability, and monetisation Embrace CEO and former Scopely co-founder discusses player engagement, ad engagement, and game mechanics with Half Moon Studios CEO Pieter Kooyman
January 8, 2024 Pgc London Pocket Gamer Connects London 2024: The Ad Insights track sponsored by Verve Group In-game ads remain central to many studios' monetisation strategy - join us on January 23rd to discover the latest trends and advice
January 8, 2024 Next For Netflix Netflix considers new monetisation tactics for gaming arm With so small a fraction of Netflix subscribers playing its games, the streaming giant reportedly looks to make more money from its efforts
October 17, 2023 Bringing Bitcoin AdInMo’s ZBD partnership will pay players Bitcoin in exchange for ad views The partnership marks a first for their Rewarded InGamePlay and is available to community members now
October 5, 2023 Monetisation Monetisation masterclass: How to max out ad performance in mobile RPGs Nexter's head of business development and ad monetisation Anton Kvashnevskiy shares his monetisation strategies and ad placement tips
September 15, 2023 It's Not Me - It's You Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello Unity's competitors side with developers in asking Unity to rethink their policy
September 8, 2023 Google Updates Apocalypse postponed: Google is delaying its bidding deadline Božo Janković goes in deep on Google’s latest move regarding real time bidding auctions for apps
June 21, 2023 Eyes Open Anzu and Lumen’s two-year study finds that in-game ads come out on top In-game ads have higher viewability and lead to higher purchase intent, study finds
April 13, 2023 Ai Ads Creative.Ai Aims To Redefine Gaming Ad Production With Generative AI Chief creative officer says, ‘It’s time for the industry to evolve, and leverage the advancements in Generative Al’