King Of King Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
November 30, 2023 Pokemon Persuasion Pokémon Go changes tack and adds Pokémon Legends for cross-platform promo Hisuian Decidueye, Typhlosion, Samurott and Wydeer are on the way from Pokémon Legends: Arceus
October 4, 2023 Sleuthing A Strategy Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns Pokémon Go gets sleuthing one day ahead of the new Nintendo Switch title’s release
October 2, 2023 Making A Meal Honkai: Star Rail goes IRL: Collaborating with famous restaurant chains around the world Across the cosmos to the real world, Honkai: Star Rail is set to make an impact in chains near you
June 29, 2023 Sprouting Seeds Pikmin Bloom introduces crossover content promoting first mainline game in ten years Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
June 29, 2023 Barbie On Board Barbie hits Stumble Guys in mass-multimedia promo campaign It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
May 8, 2023 Going Global Using mobile games as part of a brand-building promotional strategy As president of digital media at leisure giant Falcon's Beyond, Jason Ambler has made mobile gaming a key component in their theme park's promo plans