January 11, 2023 Services Apple Arcade receives prominent mention in letter by Eddy Cue Apple’s senior vice-president of Services penned a letter extolling Apple’s achievements
September 27, 2022 Helsinki Highlights Understanding the Complexity of Today’s Player Louise Shorthouse helps us understand how the multi-platform gamer is now the dominant type of player for mobile games, and what can be done with this info.
August 18, 2022 Make Marketing Matter Big or small - marketing must be part of your plan Where does marketing sit within game development? Behaviour Interactive's Luc Duchaine argues that it's at the heart of the core team, from the very beginning of production
August 8, 2022 Ip-power As tech giants turn to the mobile gaming industry, clever IP usage gains weight as an efficient way to succeed Appvertiser outline the changing landscape of gaming IPs and brands in the ever expanding mobile market.
August 18, 2021 One Block At A Time Roblox sees Q2 2021 revenue up 127% to $454 million Player growth particularly strong in APAC
August 6, 2021 Connect 'em Up MyAppFree launches new services for developers Service promises to connect apps and games with their large and loyal audience
May 27, 2020 Beta Only IronSource opens up Facebook Audience Network to its in-app bidding platform LevelPlay 70 per cent of its mediation traffic expected to run through in-app bidding by the end of 2020.
April 27, 2020 Esports And Ua Esports audiences: A UA marketer's dream AdColony senior director of global marketing and communications Jonathan Harrop breaks down the opportunity
March 5, 2019 Research Newzoo: Mobile gamers are more receptive to brands than non-gamers The Activision-Blizzard partnered Betting on Billions paper makes key insights into mobile gaming demographics
September 10, 2018 China A third of the Chinese population is playing mobile games China’s 459 million large mobile audience rivals the total population of Japan and the US combined
May 12, 2016 Esports Awareness Over 1 billion people will be aware of eSports by the end of 2016, predicts Newzoo Actual viewing audience currently around 292 million people
February 22, 2016 Niche Knowledge Tivola on how to change your target audience without changing your niche There's a lot of people out there who like cats
February 18, 2016 Get A Life MegaZebra's Henning Kosmack on how to put the life-time back into LTV Your game gets older, but your players stay the same age
January 19, 2016 Audience Panel Indie developers on considering diversity in your game's audience Who's playing your game?
October 29, 2014 Data EA Mobile says audience for its mobile sports games is up 250% Madden and FIFA Ultimate Team working their magic