October 17, 2019 Less Work More Money Tilting Point fleshes out its monetisation tools with Gondola acquisition Machine learning does the heavy lifting
April 24, 2018 Smashing Latest Apple, Google and Samsung mobiles smash game monetisation record DeltaDNA study delves into which devices’ players spend more money
March 30, 2018 Deep Data Increasing user LTV by 45% with automated loyalty and dynamic pricing Wappier CEO guides developers through automated revenue management
January 25, 2018 Force Multiplier How Glu Mobile and G5 made big UA investments and grew bigger (but Rovio didn’t) Counting more than the cost
August 17, 2017 See The Future IronSource adds Ad LTV Prediction tool to mobile ad mediation platform Better understand how much money you're likely to make from your ads
June 1, 2017 Log This Mobile RPG Logres heads to UK and US after racking up eight million downloads in Japan Can it maintain its enormous LTV outside of its home country?
May 3, 2017 Up The Ante Social casino players spend $39.87 in-game a month and play for 57 minutes per session SuperData takes a closer look at social casino games
April 26, 2017 Tactical Victory Why DomiNations’ $100 million LTV is as good as it gets Deconstructing the ceiling of success
March 29, 2017 Of Swords And Ltv MMO Logres of Swords and Sorcery gears up for Western launch after eight million downloads in Japan Not huge player numbers, but an enormous LTV
March 14, 2017 Know Your Ltv Quantifying lifetime value - A metrics-based approach to growth Pollen CEO Martin Macmillan on how the top companies plan UA budgets and spend
December 6, 2016 Sharing Is Caring DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers Analyse and act for better LTVs
September 16, 2016 It's A Hit Trophit and Adways join forces to boost Prelaunch.me's pre-registration campaigns More gifts equals more pre-registrations
June 23, 2016 Known Unknowns What 1,000 players can really tell you about your game Oliver Kern on the power of statistics
June 1, 2016 Pre-launch Sizzle Why the pre-registered cohort for League of War: Mercenaries had double the LTV of Facebook players Going global and cross-platform
March 18, 2016 Power Of Rewards How Ubisoft worked with MoPub to add rewarded videos and double LTV Another string to the publisher's revenue bow
March 16, 2016 Creativity Through Limitations ZeptoLab's Eugene Yailenko on lessons learned from King of Thieves From prototype to 24 million downloads
February 18, 2016 Get A Life MegaZebra's Henning Kosmack on how to put the life-time back into LTV Your game gets older, but your players stay the same age
February 1, 2016 Beyond Ltv Video: Wooga on looking beyond your game's LTV Not all installs are trackable
January 19, 2016 Get Smart Kim Soares on how to be smart as an indie Tips and tricks to survive in the mobile wilderness
December 23, 2015 Shake Out 2015 in Review: N3TWORK's Neil Young on why 2016 will see a UA shake out Future trends from the remembrance of things past
November 19, 2015 Ua Q&a Video: Industry experts discuss the high quality high spend dilemma of UA It's just so expensive
November 11, 2015 The Flow How optimising your funnel can improve your F2P game's performance 100,000-fold Torulf Jernström on important metrics
November 5, 2015 Ltv > Cpi? Why you need to spend $100,000 to prove your F2P game works The magic numbers
October 6, 2015 Licence To Succeed? Glu CEO on why James Bond: World of Espionage is inspired by Game of War's LTV, not GoldenEye 007's gameplay A significant bet
October 1, 2015 Advertising For More Updated: Japanese MMORPG Logres of Swords and Sorcery hits 7 million downloads but it's its LTV that makes it top grossing Pushed by TV campaign
May 6, 2015 Filling Your Funnel Inside the Game: How we went from riding organics to learning the nitty-gritty of UA and spending $100,000s a month Max Doty on building successful F2P businesses
May 5, 2015 Gift Impulse Could Trophit's gift-voucher approach to UA increase your LTV 3-fold? A better approach to acquire
April 20, 2015 Wrist Positive Why Apple Watch will drive LTV for games Tango's Jim Ying on the next big thing
March 2, 2015 Maximising Ltv Tapjoy's new platform will predict your players' behaviour and monetisation Introducing the Future Value Map
February 18, 2015 Long Game Why Kabam chose LTV over ARPDAU Monetizer Mavens on maximising F2P return
January 15, 2015 The Long Game Killer insights to monetize your players revealed Balancing long term retention and early monetization
December 2, 2014 Opinion 94% of independent developers can't afford to acquire users through mobile advertising Unlocking UA for quality not cash
June 17, 2014 Opinion Misguided Mission: The search for the elusive IAP Whales are not the only fruit, says SupersonicAds
May 29, 2014 Opinion How to optimise your Lifetime Value with effectively implemented cohort analysis Understand it or lose it
May 1, 2014 Guest Column How the three points of player value will help you monetize your entire player base Minnows, dolphins, whales and beyond
April 16, 2014 The Charticle How did the $9.99 Faster Than Light compete in the top grossing charts? A measure of LTV