Perfect World CEO Robert Hong Xiao on a strategy for global F2P success
![Perfect World CEO Robert Hong Xiao on a strategy for global F2P success](https://media.pocketgamer.biz/images/24508/60746/pgc-london-2015-perfect-world-robert-xiaocrop_s320.jpg)
Chinese PC, console and mobile publisher Perfect World is a key player in its domestic market and how it's expanding internationally.
At Pocket Gamer Connect London 2015, we spoke to CEO Robert Hong Xaio about his plans for the year.
A key fan of the free-to-play business model, Xiao says it works across PC, console and mobile, and the company is also expanding its genre mix, toning down its more hardcore PC games for a casual audience that is playing on the move and that has a lot of time, but time that is fragmented into short bursts.
The company currently has 20 mobile games in development, of which around a third are developed outside of China.
Xiao hopes this will provide the company with a portfolio of mobile games that will be appeal to different tastes and enable the company to be successful globally.
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You can view all our Pocket Gamer Connects London 2015 interviews here.