July 17, 2023 Tiktok Gaming Gaming-related videos on TikTok received over three trillion views in 2022 A new report examines the app’s thriving community of gamers
July 13, 2023 Live-ops Trevor Williams of RallyHere: "We want to ensure that we can democratise live ops games for any size studio." The chief revenue officer for the live service platform spoke to us about humble beginnings at Hi-Rez and plans for the future
March 24, 2023 Clever Stuff CleverTap's new platform aims to boost live ops revenue and more Unveiled at GDC 2023, CleverTap Gaming is an all-in-one solution for customer engagement
February 21, 2023 Playing For The Planet In-game climate positive action boosts revenue and engagement A new report by PlanetPlay shows that environmental content can benefit game makers and the planet
January 25, 2023 Marketing Skills How to form a successful influencer marketing strategy in 2023 The social landscape is always moving but the right, powerful, influencer-led social media campaign can still deliver results
December 16, 2022 Market Analysis Only 20 percent of mobile gamers are fully engaged when playing (And the other 80 percent do so while multitasking.) A new report from LoopMe delves into the global gaming market
March 16, 2022 Hypercasual Takes The Pie Unity: Hypercasual game creation increased 137% in 2021 Report looks at revenue, monetisation, retention, engagement, and more
March 3, 2022 Seasonal Spending GameRefinery: Seasonal events boosted revenue and player numbers in February 2022 Merge Mansions sees best ever day for in-game revenue at $84,000
February 23, 2022 Dynamic Segmentation IronSource launches new feature to change ad strategy in real-time Claims will improve user engagement and maximise revenues
December 17, 2021 Exceptional Engagement App Annie uncovers the top 10 features driving deep usage in runner games Fuelled by Game IQ, App Annie explores how the most popular runner games successfully connect
December 6, 2021 Global Mobile How to plan and build a successful mobile game Fuelled by Game IQ, App Annie’s new Mobile Gaming Overview report gives developers all of the data required to plan and build a winning title
October 19, 2021 Adjusting The View Adjust implements connected TV ad to mobile measurement feature to platform Will provide cross-device insight into marketing campaigns
April 26, 2021 United OneSignal becomes first Unity Verified Solutions Partner for messaging The first for a messaging solution
September 14, 2020 New Normal? PGC Helsinki Digital: "Every day was like a weekend" - the impact of Covid-19 on mobile games Second Wave of Games - Coming Back from Covid-19 panel
August 26, 2020 Community Engagement The art of improving your community engagement Yodo1 looks at getting your players even more involved
May 19, 2020 What's Next Performance advertisers, you were made for what's next AdColony's Liz Waldeck-Pinckert on why mobile advertising will hold strong
May 7, 2020 Covid-19 Impact Report Free gifts, campaign support and adapting AR help mobile game engagement during pandemic "COVID-19 has profoundly affected all of our lives, and no industry has gone unaffected"
January 20, 2020 Pgc London 2020 58 per cent of users turn off push notifications on iOS Leanplum's Nathan Ceulemans shared his three 'tricks'
January 16, 2020 Mgs20 Four can't miss gaming sessions at MGS20 MGS20 offers deep dives into what it takes to grow your mobile app in 2020, but here are four sessions specifically for gaming apps
November 27, 2019 One Big Happy Family June’s Journey Hidden Talents: How to create genuine moments with your players Wooga provides 7 top tips
November 20, 2019 Listen & Learn Join deltaDNA’s free webinar on the reasons F2P games fail and how to avoid them All happening 11am GMT on Wednesday 27th November
August 28, 2019 Webinar FREE player retention webinar TOMORROW! Learn about the good, the bad and the great of player engagement with deltaDNA
March 25, 2019 Sharp Shiny Things How does Raid: Shadow Legends engage, retain and monetise? Plarium cracks the code
February 22, 2019 Imagination Has No Limit Roblox players amass more than one billion hours worth of engagement each month Platform engagement has increased by 20-times in six years
July 27, 2018 No Sticks, Just Carrots How mobile app Blast hopes to encourage gamers to save by playing Straight from the Nudge handbook
May 22, 2018 Artificial Intelligence Why games developer Kixeye raised $20 million for machine learning CMO John Getze explains the company's plans
April 11, 2018 Rewarded More rewarded ad conversions lead to higher user engagement, retention and spend Tapjoy’s latest report finds that the more rewarded ads a player completes in their first two weeks the better the results
April 11, 2018 Top Tips 5 ways mobile games developers can engage their communities outside an app Plarium's Helen Burda on how to foster a community that extends from the game and into other areas
February 15, 2018 Get Creative Chartboost looks to 'gamify' mobile ads with Creative Studio launch New service aims to increase engagement and drive installs
June 23, 2017 Artificial Intelligence Six ways AI can drive mobile game monetisation and engagement Tapjoy's Changsu Lee breaks down how AI can benefit the mobile games industry
May 10, 2017 Infographic Matomy on why mobile developers can look beyond IAPs to monetise their games Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion
May 3, 2017 Up The Ante Social casino players spend $39.87 in-game a month and play for 57 minutes per session SuperData takes a closer look at social casino games
May 2, 2017 Mad Skillz Skillz doubles revenue run-rate to $100 million in eight months as mobile eSports scene gains steam Increased users by 32% in the same period
April 10, 2017 Covet Users Re-think mobile ad creatives to motivate your audience Dots Director of User Acquisition Haydon Young offers advice on attracting engaged users
March 22, 2017 Instant Hit Users play EverWing on Facebook Instant Games for an average of one hour per day Blackstorm Labs CEO Michael Carter on early successes in post-app store gaming
March 20, 2017 Machine Learning PlayFab partners with IBM Watson supercomputer to help game developers boost player engagement New tools to provide insights into player behaviour
March 8, 2017 Engaging Users Why does Flurry say mobile game engagement is down? Rovio's Wilhelm Taht dives into the stats
February 24, 2017 More Gaming Summit Free to attend Mobile Retention and Engagement Gaming Summit kicks off March 1st in San Francisco Event is free to attend
February 14, 2017 State Of App Engagement Only 5% of mobile app users remain active after 30 days AppsFlyer looks at the state of app engagement
January 4, 2017 Slowing Down Super Mario Run player engagement may have peaked just three days after launch Verto Analytics sizes it up alongside Pokemon GO
October 11, 2016 Suns Out Thumbs Out Average cost per paying mobile game player falls by 47% in first half of 2016 iOS users are more likely to spend though
September 16, 2016 Gaming Gifts Sponsored gifts lift 2D shooter Deul’s daily revenues by up to 38% Sponsored gifts earning more than IAPs
September 14, 2016 Ground Level IronSource's new User-level Analytics aims to provide clearer definition between ad and IAP performance Also includes Frequency Capping and Delivery Pacing
August 26, 2016 Gaming Gifts Giftgaming gets 95% opt-in rate for sponsored gifts in Creative Mobile game 40,408 gifts opened in Fetty Wap: Nitro Nations Stories
August 3, 2016 Long Players Are Star Wars: Galaxy of Heroes players really averaging 2.5 hours of gameplay every day? Strong engagement
July 22, 2016 Good News How Halfbrick automated its in-game messaging to drive player engagement Right message, right time
July 8, 2016 A Good Harvest Farm Heroes Super Saga was the fastest growing Android game in June, as Clash Royale falls rapidly Clash Royale engagement starting to fall