July 27, 2022 Unity Users Consumer Acquisition: Unity games have seen 32% IAP revenue growth in 2022 Rewarded video ads engagement also escalated, with 62% of players engaging daily
July 9, 2020 No Data, Bad Data California Consumer Privacy Act shatters attributable mobile advertising rates Data from Consumer Acquisition
January 23, 2020 User Acquisition Consumer Acquisition snaps up former Zynga head of user acquisition John Choi has 12 years experience in the industry
January 14, 2020 Keep Testing Soft launch to worldwide launch: Optimizing your creative for global success How to go big
December 13, 2019 Turn Up The Volume Soft launch to worldwide launch: Now it’s time to go big How to optimize your strategy
December 6, 2019 Follow The Plan Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games How to optimize your strategy