New Year's Resolutions
Why making marginal gains should be every developer's prime strategy for 2024
LifeStreet, CEO Levi Matkins gives us his simple but effective, six-step game plan to deliver substantial results
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Lily Stoelting
Product Manager, LifeStreet
Articles featuring Levi Matkins
Generative Ai
Three ways to spot where AI can add value to your business
LifeStreet’s Levi Matkins discusses how digital advertisers and ad tech companies can get the best out of generative AI
Mavens
Mobile Mavens: Activision Blizzard: So what will happen next?
We asked our industry experts for their thoughts on the deal that rumbles on and continues to divide opinions. Here's what they said.
Insights
LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement
Generative AI has caused quite the buzz in 2023 but what does it mean and how can it be used
Guest Post
The end of the IDFA: Then and Now
LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
Guest Post
LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world
Working with a specialised DSP is more important than ever for companies looking to scale
Guest Post
How to build a winning ad strategy through creative testing
LifeStreet CEO Levi Matkins on how to create the best ads possible
Mobile Mavens
How much do Unity and ironSource need each other?
Tenjin, LifeStreet, Metanomic, Mintegral, and Frameplay discuss the recently announced Unity and ironSource merger, and how it differs from the influx of high-profile acqusitions in Q1 2022
Demand Side Platform
How can advertisers and marketers maintain the gains made during the COVID lockdowns?
LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP
Rethinking Ua
Paving the way for success without the IDFA
The numerous benefits of tapping into non-personalised ad traffic