June 27, 2023 Feature Five tips for scaling your mobile game in a post-ATT market SuperScale CEO Ivan Trančík offers advice on running effective user acquisition campaigns and improving monetisation in a challenging market
June 9, 2023 Week That Was Week in Views - What caught our eyes in the last seven days The Pocketgamer.biz team take their pick of this weeks big news including Apple's Vision Pro, what Netflix did next and a welcome 'light touch' to UA
June 8, 2023 Clarity Commitment Collaboration Navigating hypercasual through the changing landscape of mass-market casual games From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market
April 18, 2023 Liftoff Report Hypercasual's not dead… But it is slowing down So what happens next when hypercasual is down but competitive play is up?
January 10, 2023 Hires Ogury appoints new CEO Geoffroy Martin Mobile adtech company Ogury have appointed a new CEO, amidst apparently major plans for 2023
December 31, 2022 2022 In Review 2022: The Games Market In Numbers Newzoo estimate that the games market will have generated $184.4 billion in 2022 marking a fall of 4.3% year-on-year
December 5, 2022 User Acquisition New tech aims to boost user acquisition in a post-IDFA world With Google set to follow suit with Apple’s ‘walled garden’ approach to data privacy, companies are finding new ways of understanding their audience and marketing to them
December 1, 2022 Guest Post The end of the IDFA: Then and Now LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
November 11, 2022 Case Studies How the right IP can turn a kids' game into a global chart-topper Can bringing in a franchise IP elevate the success of a game? CEO and co-founder of Layer, Rachit Moti, looks at the how and why
November 1, 2022 Guest Post LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world Working with a specialised DSP is more important than ever for companies looking to scale
September 22, 2022 Apple Apple hires new Head of Ad Platform Partnerships Is Apple making moves to manage its own advertising?
July 19, 2022 Deal Me In Drake Star: 2022 games industry deals on track to exceed $150 billion Drake Star partner Michael Metzger speaks with PocketGamer.biz on the highs and lows of games industry deals in H1 2022, and why IDFA is driving deals in the mobile sector
June 29, 2022 Move On To Idfv Next-best-action: 3 best practice tips to level up your portfolio strategy With the traditional UA script becoming increasingly fruitless, wappier's Ted Verani offers his guidance on making next-best-action marketing your portfolio-driven growth strategy
June 20, 2022 Hot Five Hot Five: Diablo Immortal makes over $24 million in first two weeks, a third of gaming app businesses expect to close, and Beatstar's exclusive over Spotify The hottest news articles on PG.biz
June 15, 2022 App Extinction Almost a third of gaming app businesses may close due to new regulations, says Bango Around 31% of games dev respondants believe their businesses will cease to exist when new ad regulations and privacy changes come into effect
May 10, 2022 Monetiser Summit The new wilderness of mobile game monetisation AdInMo’s Chris Wright shares his insight from the Pocket Gamer Monetiser Summit, including his excitement at the seismic disruption the ad industry is experiencing
April 29, 2022 Ua And Cpa Post-idfa How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Web-based flows can navigate challenges imposed by ATT
March 31, 2022 Marketing Melancholy Tenjin: 39% of mobile devs have lost money due to IDFA changes Tenjin's Roman Garbar speaks to PG.biz on how 55% of respondents are finding mobile marketing harder in 2021 than 2020
February 18, 2022 Master Monetisation Why hypercasual gaming app marketers need their own playbook Adjust's Alexandre Pham breaks down the monetisation of hypercasual games, player retention, and in-game ads in a new world of privacy
February 9, 2022 Not Just For Karl Daniel Persson on Coffee Stain's new mobile-first studio, exploring old IP, and not looking at NFTs Excitement about hybrid genres, including FPS and survival.
February 8, 2022 Pg Connects London Road to Connects London: Walking Squid's Kay Gruenwoldt on the changing face of in-game advertising Walking Squid Advisory's Kay Gruenwoldt gives a sneak peek of his panel, What is the Future of Mobile Advertising?
February 2, 2022 Meet The Experts At Pg Connects Speaker Spotlight: Bango Audience's Brett Orlanski on apps successfully marketing post-IDFA Meet the mobile gaming marketing experts at Pocket Gamer Connects London, February 14-15
January 21, 2022 Predictions Mobile Mavens: expert predictions for the future of the mobile games industry Web3, more acquisitions, and new working models
January 6, 2022 Hyping Hypercasual Apple’s privacy changes level the playing field for hypercasual games Moloco's Henry Wang details the shift in hypercasual growth models under Apple’s new privacy policies, and how savvy marketers can strike while the iron is hot.
January 3, 2022 2021 In Review Apple's UA changes have forced innovation, says Gismart's Lana Meisak Gismart's VP Bizdev on challenges and opportunities
December 29, 2021 2021 In Review GameBake's Michael Hudson on the rise of social instant gaming GameBake's CEO discusses 2021 challenges and opportunities
December 28, 2021 2021 In Review Tenjin's Chris Farm on the impact of IDFA's removal to the rise of Axie Infinity Tenjin's CEO on 2021's challenges and opportunity
December 27, 2021 Gaze Into The Crystal Ball PocketGamer.biz’s predictions for 2022 mobile gaming NFTs, the metaverse, and hybrid monetisation
December 27, 2021 2021 In Review Gameloft's ASO specialist Claudia Trujillo on Google Play policies and the thrill of mobile PvP Gameloft's ASO specialist on 2021's challenges and opportunity
December 24, 2021 2021 In Review ICO Partners' Thomas Bidaux on Apple ad tracking and being ranked Best Place to Work ICO Partners' CEO on 2021's challengers and opportunity
December 22, 2021 2021 In Review The mobile gaming trends of 2021 PocketGamer.biz’s take on the year’s biggest events
December 20, 2021 2021 In Review Elena Grigoryan on IDFA deprecation, NFTs, and MY.GAMES' most successful mobile launch MY.GAMES' CMO on 2021's challenges and opportunities
November 10, 2021 Tale Of Two Oses UA cost for core games are rising, especially on iOS But casual games are getting cheaper to advertise
November 10, 2021 Rethinking Ua Paving the way for success without the IDFA The numerous benefits of tapping into non-personalised ad traffic
November 8, 2021 Diversify & Optimize Apple’s privacy changes have reduced advertising costs for mobile puzzle games Moloco's Henry Wang on planning for the future
October 27, 2021 Ka-ching US social casino users still spending post-pandemic; Q2 2021 was a record $260 million iOS social casino spending in US reached $1 billion during height of pandemic
September 27, 2021 Pgc Digital #8 PGC Digital: IDFA effect on UA performance Four industry pros explain the effects of changes in privacy and ways to adapt
September 22, 2021 Idfa Impact Overcoming the impact of IDFA: How to survive and thrive Attend these must-see talks at PG Connects Digital #8
September 22, 2021 Data For Developers Tenjin and GameAnalytics partner to launch Growth FullStack Provides access to collect and store data
August 9, 2021 41 Million Dau Zynga Q2 revenue up 59% to $720 million Net income equalled to $28 million
May 6, 2021 Big Deal Zynga acquires adtech outfit Chartboost for $250 million in cash Vertical consolidation happening
April 20, 2021 Beyond Idfa iOS 14.5 is (very) nearly here! Are you ready for the mobile marketing implications? Free ticket offer to today's PocketGamer.biz Summit: Beyond IDFA
April 15, 2021 Test, Iterate, Improve Breaking the User Acquisition Glass Ceiling Oscar Clark on best practice for building audience
April 13, 2021 Idfa Reboot Swaarm launches its Privacy Enabled Attribution Chain for fixing UA Attribution throughout the chain with privacy
April 12, 2021 Listen Good IDFA revenue losses causing you stress? Context and audio are the answer AudioMob CEO Christian Facey explains
April 7, 2021 Established Product Developers to rely more on IP-based games post-IDFA Disney owns three of the top five IPs in the US