Cpi Situation ATT continues taking a toll: The cheapest CPI on Apple still costs more than the priciest on Android
December 11, 2023 Data Decisions Apple’s privacy push continues with big implications come "Spring 2024" Developers must be ready for Apple’s privacy manifest requirements and third-part SDK policy changes
November 2, 2023 Mena Market The MENA Opportunity in a post-ATT mobile games market Sandsoft's Ratko Bozovic discusses how the MENA market is on the rise despite privacy policies changes shaking mobile’s foundations
September 8, 2023 Pgc Helsinki Hadar Telem discusses measurement approaches in the post ATT privacy era Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
August 2, 2023 Subscription Success Mobile games using a subscription model almost triple in a year Liftoff and Appsflyer report that mobile games represent almost 30% of subscription-based apps
July 31, 2023 Privacy Apple enters the ATT endgame as its quest for privacy enters its final battle Now they'll require developers to explain their use of certain APIs with non-compliant apps rejected by App Store Connects from Spring 2024
July 27, 2023 Data Privacy French regulators call out Apple’s ATT The iPhone and iOS owner may be in hot water from European regulators
July 11, 2023 Appsflyer Report War in Ukraine, Covid, and ATT: Analysing the downturn in the market AppsFlyer delves into the state of mobile’s unprecedented decline in past years
July 11, 2023 Appsflyer Report Global app install ad spend projected to hit $94.9 billion in 2025 The total represents a rise of 20% from the current figure
July 3, 2023 Data ATT opt-in rates for gaming climb to 37% as users grow more data savvy Adjust data shows acceptance is becoming more widespread thanks to user knowledge and publisher communication
June 27, 2023 Feature Five tips for scaling your mobile game in a post-ATT market SuperScale CEO Ivan Trančík offers advice on running effective user acquisition campaigns and improving monetisation in a challenging market
June 7, 2023 Privacy Apple to introduce Privacy Manifests, the "Destroyer of fingerprinting" The new manifests will deliver information to developers of what their SDK’s gather and why
June 5, 2023 Reports GameRefinery says the best time to push ATT notifications is the first 6-30 seconds Latest research shows this is the most popular, and most effective
January 5, 2023 About Ua Matej Lancaric shares his tough love UA strategies, ATT response and more Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
December 14, 2022 Adjustments In Ads Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy Ad impressions increased by nine percent and revenues by five percent
November 30, 2022 End Of An Era How Apple’s ATT could end the current free-to-play gaming era Privacy changes continue to have significant consequences for many devs
November 11, 2022 Case Studies How the right IP can turn a kids' game into a global chart-topper Can bringing in a franchise IP elevate the success of a game? CEO and co-founder of Layer, Rachit Moti, looks at the how and why
October 11, 2022 User Acquisition Appsumer on ad channel diversification A new blog post by Appsumer breaks down how diversifying ad channels can help a business scale
September 6, 2022 Mobile Advertising Apple Search Ads sees a 5% year-on-year increase in share-of-wallet The recent adoption of Apple’s ATT policies badly affected Apple and Facebook, while Google remained unaffected
July 25, 2022 The Cost Of Privacy Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich “As much to blame for a recession as inflation”
June 20, 2022 Cause To Captivate User acquisition to be dominated by three key factors: predictive analytics, automation, and data privacy Tempr. report suggests casual mobile games will especially benefit from predictive analysis
June 17, 2022 More Transparency Apple ATT policies under investigation by Germany’s cartel office Cartel office proceedings follows investigation against Google in January 2022
June 14, 2022 Spending On Subscriptions Liftoff and AppsFlyer report considers untapped potential in subscription-model mobile games 11% of subscription-model apps are games
June 13, 2022 Hot Five Hot Five: Supercell makes first NFT commitment, Apple Arcade execs leave tech giant, and only 16% of mobile players want blockchain games The hottest news articles on PG.biz
June 6, 2022 Apple And Apps 68% of mobile games devs find marketing more difficult following Apple ATT Tenjin and Growth FullStack speak to PocketGamer.biz on their latest report which states 99% of developers plan to use alternative Android stores this year
April 29, 2022 Ua And Cpa Post-idfa How brain-training game Impulse optimised UA campaigns and CPAs in a post-IDFA world Web-based flows can navigate challenges imposed by ATT
April 27, 2022 Att Analysis One year on, less than half of mobile players opt-in for ATT Hypercasual found to have the highest initial opt-in rate
April 18, 2022 Hot Five Hot Five: Zynga, Rovio, ustwo games, Bluestacks interviews, and how to avoid UX/UI dark patterns The hottest interviews and features on PG.biz
April 11, 2022 Seeing Red Rovio CEO talks ATT, protecting Angry Birds, and blockchain exploration A whirlwind chat with Rovio CEO Alex Pelletier-Normand traverses the company’s brand strategy for Angry Birds, privacy changes, and Rovio’s blockchain development
March 31, 2022 Seufert's Stance Eric Seufert: Apple makes money by giving you privacy Mobile games analyst talks Apple's ATT and personalised in-game experiences following recent approval of the Digital Markets Act
February 24, 2022 Privacy Problems AppsFlyer: Apple’s privacy update caused 35% in-app purchase revenue decline iOS user acquisition spend fell 13%, Android jumped 35%
December 28, 2021 2021 In Review Tenjin's Chris Farm on the impact of IDFA's removal to the rise of Axie Infinity Tenjin's CEO on 2021's challenges and opportunity
December 27, 2021 2021 In Review Gameloft's ASO specialist Claudia Trujillo on Google Play policies and the thrill of mobile PvP Gameloft's ASO specialist on 2021's challenges and opportunity
December 21, 2021 2021 In Review Digital Turbine's Mike Ng on consolidation in adtech and the ramifications of Epic vs. Apple Digital Turbine's CRO on 2021's challengers and opportunity
June 4, 2021 Take The Opportunity iOS 14.5 is live: Are you ready? Bidalgo's Alon Tvina explains what to do
February 9, 2021 Pgc Digital PGC Digital: Preparing for Apple's ATT changes Hot topic was discussed at length during Monetiser track
January 29, 2021 Data Protection Apple rolling out privacy changes in "early spring" "Privacy means peace of mind, it means security, and it means you are in the driver's seat when it comes to your own data"
January 1, 2021 2020 In Review "The IDFApocalypse will force developers to rethink ad models," says AdInMo CEO Kristan Rivers As part of our 2020 in review series
November 11, 2020 Pgc Digital PGC Digital: Apple removing IDFA "could have really negative impacts on the entire industry," says Gamejam CEO Christian Calderon Apple is set to introduce new privacy measures in iOS 14
September 4, 2020 Delayed Change Apple delays privacy policy changes to next year We want to give developers the time they need to make the necessary changes"
August 19, 2020 In Or Out? Maybe IDFA opt-out rates won't be a disaster after all? But the data from Adikteev is really strange
August 4, 2020 Post-idfa Why are we bullish on contextual post-IDFA? Fyber president Offer Yehudai looks at what's coming once the IDFA finally dies