August 24, 2017 Mega Cool Tech start-up Megacool launches gameplay GIF sharing tool Players can record a 10-second clip of their gameplay to share with others
July 27, 2017 Viral Ua Tech start-up Megacool raises $1.5 million to make viral GIFs for mobile games Funds to be used to employ new staff and accelerate development of API
May 30, 2017 Fidget Spinners Fidget spinner winners: How the latest playground craze has got the App Store all in a spin How are the games performing, and how long can it last?
August 26, 2016 Pgc Helsinki Speaker Spotlight Making games to be shared: Qaos Games on how to develop for virality CEO Sebastian Lindén talks us through the key to making viral games
April 6, 2016 Friends With Benefits Balancing real-world friends with in-game acquaintances to maximise short-term virality and long-term retention Torulf Jernström on making the most of friends
March 15, 2016 Speaking Volumes Spry Fox's David Edery on Alphabear: post-mortem of a viral hit Third time's the charm
February 15, 2016 You're Invited Leveraging the power of app invites GetSocial on getting more social
February 12, 2016 In-game Events AppsFlyer's Alexander Grach on the in-game events you need to be measuring Making the most of your data
February 10, 2016 Controlled Qaos Short, sweet and unexpected: How Qaos Games hopes to shake up the App Store Doing things differently
September 16, 2015 Virality Does your game encourage virality, asks Oscar Clark If you build it, they will tweet
September 7, 2015 Tweet Tweet Twitter is a water cooler so harness its chatter Twitter's Ross Sheil takes to the stage at PGC Helsinki
August 21, 2015 Bigger Things To Come? League of Legends dev Riot Games makes time-limited debut on mobile Live for one month only
August 20, 2015 Flash Hit Miniclip's Agar.io was most downloaded iOS game during July 2015 App Annie does its monthly roundup
August 10, 2015 Audience-building Pivot Is a free-first monetisation-second strategy as practised by Agar.io and Vainglory the next UA trick? Reactions to cost of UA
July 15, 2015 Secret Recipe Twitch and Reddit can be a UA goldmine, says Miniclip following 10M downloads of Agar.io Saad Choudri shares the success behind Agar.io
July 13, 2015 Not Another Social Network How GetSocial plans to expand your game's social reach and drive cost-effective virality Offering an a la carte selection of tools
June 9, 2015 Existential Success Why Crossy Road focused on sharing and retention, not UA and monetisation Throwing away the rule book
January 7, 2015 Interview Indies should always be looking for their perfect publishing partner, says Hitcent's Macy Mills What to expect at PG Connects London 2015
November 12, 2014 Interview PlayPhone's Anders Evju on viral tokens and social hooks What to expect from PG Connects London 2015
October 24, 2014 Opinion Unity on the power of video ads and the virality of video gameplay sharing Mickey Maher on the moving image
August 21, 2014 Video Applifier's Jussi Laakkonen on how heavy spenders drive virality and community Direct from Pocket Gamer Connects Helsinki 2014
June 4, 2014 Interview Nix Hydra on 9m Egg Baby downloads with zero marketing, $5m in VC cash, and the future of games for girls 'We’ve only scratched the surface'
April 24, 2014 F2p Summit How Surgeon Simulator rode the viral wave of 2.3 million YouTube videos Bossa Studios' Roberta Lucca on being F2P without being F2P