July 14, 2022 Technically Correct Why gaming is increasingly important to tech companies Mintegral's Hector Almeida details the allure that gaming has for tech companies including TikTok and Netflix in the face of economic uncertainty
June 17, 2022 Latest Hires At Gadsme Admix and Happydemics execs join Gadsme Nina Mackie and Antoine Clairet to lead in-game ad sales and EMEA demand in French adtech company
March 17, 2022 Pg Connects Interviews Video interview: Playstack on creating in-game ads that better suit the players "In some instances, there are more adverts than gameplay."
February 28, 2022 Adding Adtech NBCUniversal partners with Anzu to expand in games and esports Gaining access to adtech integrations
February 2, 2022 Adtech Adept Mollie Spilman joins Digital Turbine board of directors Bringing an 'accomplished track record' of adtech experience
January 18, 2022 Adding Adtech Nazara acquires majority stake adtech firm Datawrkz An initial 33%, with the option to acquire a further 22% by Q4 2023
December 21, 2021 2021 In Review Digital Turbine's Mike Ng on consolidation in adtech and the ramifications of Epic vs. Apple Digital Turbine's CRO on 2021's challengers and opportunity
December 8, 2021 Make That Money Hypercasual mobile monetisation in 2021 Matthaus Krzykowski, Co-Founder of Growth FullStack, details the out-of-the-box options that led the charge for indie and mid-sized publishers to monetising hypercasual games in 2021
December 2, 2021 Don't Interrupt Me Playstack launches Interact SDK for less interruptive mobile game ads Offers three methods of non-interruptive ad monetisation
November 9, 2021 Mark-up AudioMob raises $14 million at $110 million valuation Will scale recently opened offices in London and Abu Dhabi
October 26, 2021 New Ways Admix raises $25 million to monetise the metaverse Advertising tech is moving with the times
October 7, 2021 Splash Out AppLovin purchases MoPub from Twitter for $1 billion cash Will integrate into existing mobile ad platform
October 6, 2021 Future-proof What will you do when iOS and Android game CPMs eventually equalise? Moloco's Henry Wang on planning for the future
September 29, 2021 Staffing Up Admix expands, hiring Stefan Adamczyk as VP of Global Partnerships Ex-AdColony SVP moves on
September 22, 2021 Tapping Into Video Tappx acquires video generation and monetisation platform PlayOn Content Will expand operations outside of Spain and Latin America
August 24, 2021 Bigger Beast Vungle and Liftoff merge to create end-to-end mobile adtech Consolidation upscales
June 28, 2021 End-to-end Ua BidShake optimises ad creative management Creative Manager promises seamless cross-channel creative management and reporting
June 17, 2021 Just For You Moloco launches its personalised ad creative solution Dynamic Creative Optimisation at scale
June 15, 2021 Gen Z Crosshairs Vungle acquires JetFuel to boost influencer marketing This is the company's fourth deal in 12 months
June 10, 2021 Speed Machine IronSource boosts playable ads toolset, launching Luna Elements Integrates alongside Playable and Replay options
June 10, 2021 Bid Accepted Voodoo acquires user-acquisition expert Bidshake Company launched in January 2020
May 20, 2021 Alpha To Omega How Vungle’s M&A activity aligns with its wider platform vision TreSensa deal is part of the process
May 19, 2021 Vertical Integration Vungle's third big acquisition is cloud-based ad creative outfit TreSensa Building out a complete platform
May 10, 2021 Small Gains Why Zynga’s Chartboost acquisition is more strategic than reactive COO Matt Bromberg explains
May 7, 2021 Upside Fyber's 2020 revenue soars 76% to $255 million And continues to grow during Q1 2021
May 6, 2021 Big Deal Zynga acquires adtech outfit Chartboost for $250 million in cash Vertical consolidation happening
May 4, 2021 Cross-checked Admix verifies its inventory with new IAS deal A first for third party measurement
April 29, 2021 Adtech Boom Adtech company Moloco raises more funding at a $1 billion valuation Shinhan GIB led the round