March 17, 2023 Talks Matej Lancaric on iOS14: “If you’re testing creatives on iOS, just stop” The Two & a Half-Gamers host discusses why ATT hasn’t killed mobile gaming
March 14, 2023 Appointments Sybo appoints new CMO Philip Hickey The Seriously veteran will take on the role of chief marketing officer
March 13, 2023 Creatives Pedro Pascal joins the Merge Mansion creative campaign Following on from other major Hollywood stars, the Last of Us star has joined the Metacore creative campaign
March 9, 2023 Creatives Playtika takes potshots at Candy Crush with new Best Fiends ad campaign “Download free, play sugar free”
February 23, 2023 Report Longer ads are performing better than shorter ads Liftoff discovers 50% higher conversions for videos of 31 to 60 seconds duration
February 10, 2023 Myths & Truths Five ads networks myths debunked AdQuantum's Andrey Kalita explains advertising networks and the potential benefits and revenue you may be missing out on
February 9, 2023 Creative Masterclass The ultimate cheat sheet for successful creatives - genre by genre Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative
February 2, 2023 Marketing Minigames and visual effects drive casual and simulation game marketing New insights into the marketing of casual and simulation games reveals the latest techniques to generate impressions and installs