Star Speaker
Wizards of the Coast’s Eugene Evans to discuss the key pillars of making a great game with IP at PGC San Francisco
Evans to host session 'Expanding Brands Through Mobile: 3 Things to Know When Licensing for a Mobile App'
Company Profile
Hasbro
Website www.hasbro.com/en_GB/
About
Toy and game manufacturer responsible for all-time classics such as The Game of Life, Monopoly, and Battleships.
Articles featuring Hasbro
Layoff After Layoff
A third of the workforce slashed in 2023 as Hasbro lets go another 1,100 roles
Hasbro’s toyline sales slump is to blame, not its video games
State Of Play
Game Analysis: Decoding the Live Ops strategy of Monopoly GO
We go under the hood with one of the year's biggest hits to reveal what makes it tick and what lessons can be learnt from its success
Major Monopoly Milestone
Monopoly Go changes the game with a record-breaking $1 billion in seven months
It's the fastest ever casual game to hit the important $1 billion milestone
Crossover
Scopely announces new crossover between Stumble Guys and Monopoly
The board game is coming to Scopely’s hit battle royale title in the latest update
Hot Five
Hot Five: August 29th. The biggest stories from the last seven days, in a bite-sized digest
The HOTTEST stories on PocketGamer.biz in the last week
Ambitious Expansion
Hasbro digital gaming expansion is on the move to making its own video games
The manufacturer of Monopoly aim to develop a number of new and original video games and make some games to tie to fantasy and science fiction-themed game developer WotC franchises
Sharkticons Assemble
Stage Two of Transformers x Top War: Battle Game crossover breaks records once again
The second phase of the in-game brand collaboration pushed the popular battle game to new heights of revenue and pushed it up the app store listings worldwide
Transforming Brand Success
Top War Transformers brand integration sets new day one revenue record
The high profile brand integration from Hasbro, managed by Yodo1, pushed TopWar up the global mobile game charts
Soft Launch, Roll Out
Niantic partners with Hasbro to launch Transformers: Heavy Metal in 2021
Studio confirms around a dozen games in development
New Gold
Hasbro sees NFTs as a ‘substantial opportunity’
Brian Goldner is bullish
Splash The Cash
Nexon invested $874 million in Sega Sammy, Konami, Bandai Namco and Hasbro
Best use of spare money
Nerf This
Homa Games partners with Hasbro on NERF Epic Pranks! and more
First of several games to be released
Transformers Roll Out
China’s largest sandbox game sees sales spike with Hasbro brand
Mini World sold 360,000 Transformers character skins in just three months
Going Retro
Hasbro is bringing back the old-school Tiger handheld games
Sonic, The Little Mermaid, Transformers and X-Men are being released Fall 2020
Triple Deal
Scopely scores partnership with Mattel and Hasbro for new Scrabble mobile game
Scrabble GO is a new free-to-play experience
Bouldered
Hasbro reportedly closing down DragonVale developer Backflip
End of an era
Yahtzee
US publisher Scopely’s Yahtzee with Buddies lands on iMessage
The dice-rolling game will also release on Facebook Instant Games in due course
You Sunk My Battleship
CoolGames partners with Hasbro to bring Battleship to Facebook Instant Games
Sink the battleships of both friends and strangers
Lawsuits Are Magic
Toy Blast dev Peak Games settles My Little Pony cloning lawsuit against Hasbro out of court
My Little Pony: Puzzle Party will be pulled from app stores
Whodunnit?
Marmalade Game Studio continues relationship with Hasbro by launching mobile Cluedo game
Fourth game to come from the partnership
In The Mix
Harmonix partners with Hasbro for mobile and card game DropMix
Playing cards in the real world to mix beats in an app
Forged Of Champions
Kabam's new mobile fighter Transformers: Forged to Fight takes inspiration from its top grosser Contest of Champions
Even the naming convention is the same
My Little Clone-y
Peak Games files My Little Pony lawsuit against Hasbro for cloning Toy Blast
New My Little Pony game looks awfully familiar
Made In Vancouver
Kabam teams up with Hasbro for new Transformers mobile game
Transformers: Contest of Champions
From Toys To Touchscreens
Hasbro and Backflip on moving into the mobile strategy genre with Transformers: Earth Wars
Mark Blecher and Josh Campbell share insights
Murder House
Storm8 and Hasbro unite their casual audiences in Clue Bingo
Blame Miss Scarlet
Watch This
Scopely partners with Hasbro to bring Yahtzee to mobile and Apple Watch
Popular boardgame goes wearable
Partnership
Storm8 partners with Hasbro for Monopoly Bingo! social casino game
More than Monopoly money
Rovio taps up Hasbro to launch Angry Birds Transformers range
Games, toys, licensed products all on board