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Puzzle & Dragons kicks of a pre-registration campaign for Chinese launch

Published by Tencent
Puzzle & Dragons kicks of a pre-registration campaign for Chinese launch

A pre-registration campaign for the official Chinese launch of GungHo's Puzzle & Dragons has launched.

The game - which still generates over $1 billion annually, mainly from Japan - is being publishing in China by Tencent.

The localisation of the game has been a long process: it was first announced in late 2014

Shout out

Supported devices are iOS, Android and Kindle Fire, and pre-registration is run via Tencent-owned social channels Weixin/WeChat and QQ.

The moves comes as GungHo announced 10 million downloads in North America, which follows a high profile marketing campaign in the US and Canada.

yt