Hot Five Hot Five: Zenless Zone Zero's 40m pre-registrations, Squad Busters' $10M in week one, and what iOS 18 REALLY means for games
Market Insight Case study: How Supercent’s games made it to the top in a stagnating hypercasual market
April 22, 2024 Long Term Ops Behind the scenes: How to achieve a 30% revenue increase three years after launch Azur Games' Milana Gelmanova takes a deep dive on the long term ops of Taxi Run
April 18, 2024 Interview “The MENA region is definitely a focus for Kwalee and we want to build more partnerships there” Kwalee’s Sayeed Rahman discusses what the team looks for in its partnerships, expansion into the MENA region and the trends and challenges facing the mobile games industry
March 27, 2024 Major Milestone Hypercasual developer FreePlay surpasses 1.5 billion downloads The company's portfolio has generated 500 million installs during the last year alone
March 19, 2024 Gaming Glory Hybridcasual generates 800% more revenue per user than hypercasual Adjust and AppLovin’s The Gaming App Insights Report highlights hybridcasual’s impressive year after analysis of the top 5,000 gaming apps
February 21, 2024 Hyper Debate “Hypercasual is definitely not dead” Embrace CEO Eric Futoran says genre is evolving, but game economist Phillip Black says it’s “like a wounded animal that no one will just go out and shoot”
February 21, 2024 Claps From losing a job to millions in revenue: How Clap Clap Games began “Everything felt like it was going wrong" before “everything spiked”, says CEO
February 21, 2024 Install Increase ATT consent reached 39% in 2023 as racing games turbo-charged installs Action games generated the most installs and longest play sessions of 2023, but racing games saw the largest year-on-year install increase
February 13, 2024 Hypercasual Hero Mobile revenue exceeds Take-Two’s expectations, making over $2 billion in nine months Take-Two subsidiary Zynga accounted for 51% of the holding company’s earnings in the latest quarter
January 17, 2024 Hyper-casual Growth On Off Games lands $1.5M investment from Mobavenue in Singapore The newly secured investment will help the company grow, develop new hypercasual titles and reach new players
January 15, 2024 Hypercasual Trends Hypercasual is on the slide but new titles are poised to fight back AppMagic's hypercasual charts for Q4 2023 shows that downloads are down - 3.2 billion in 2023 versus 3.4 billion in 2022
January 10, 2024 The Greatest Genres RPGs dominate consumer spending, generating 30% of all 2023 mobile game revenue data.ai’s new report reveals reveals that the genre generated $24.5 billion - a huge 30% of revenues - from only 3% of total game downloads
January 3, 2024 Hyper Homa Homa looks forward to 2024 as their catalogue surpasses 1.5 billion installs Homa reflects on 2023 accomplishments from hires to installs to an expanded presence across platforms
December 6, 2023 Hypercasual Hit Behind the scenes: The developers of Going Balls on the success of their hypercausal hit Developers Stefan Filote and Ionut Iftimia discuss the development journey of Going Balls touching on the hypercasual space and future goals
November 7, 2023 Mobile Report China generated over $42 billion in mobile user spend in 2023 Mobile ad spend is projected to hit $362 billion this year
October 30, 2023 Homa Hire Homa appoints Michal Kowal as director of publishing to strengthen hybrid and hypercasual games Kowal joins after eight years at BoomBit and 12 in the industry
October 25, 2023 French Findings French foresight: Only 3% of France’s games were hypercasual last year The SNJV’s survey reflects upon 2022’s state of play in France
October 19, 2023 Acquisitions Azur Games to acquire portfolio of US hypercasual game publisher Tastypill The publisher’s portfolio boasts more than 1 billion downloads
October 17, 2023 Hybridcasual Hype A casual revolution: Why even console devs want in on hybridcasual Mobile changes fast, and while brave devs lead the way, there are plenty more happy to follow the lead
October 6, 2023 Hypercasual Report 3.5 billion hypercasual games installed in 2023's third quarter The figure represents an 8% quarter on quarter decrease
September 4, 2023 Hybridcasual Lessons How the hybridcasual evolution is driving higher lifetime value Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model
August 30, 2023 Hypercasual Lessons Choosing the right genres for small hypercasual game developers Azur Games Sergey Martinkevich shares details on the trending hypercasual genres for small game developers
August 29, 2023 Market Analysis Hypercasual predicitions: The state of play for the second half of 2023 Azur Games Sergey Martinkevich breaks down the current state of the hypercasual market and gives his predictions for the future
August 7, 2023 Hexacore’s Mikita Khazau on pivoting from hypercasual to web3 While others are looking to hybridcasual as the successor to the crowded hypercasual market, Hexacore's co-founder and CEO is eyeing web3
August 1, 2023 Report Japan’s consumer spend set to surpass $12.6 billion in 2023 RPG continues to dominate, but hypercasual is on the rise
July 24, 2023 Feature The great casual game revival Lessons from the past, hypercasual’s evolution, and opportunities for the post-ATT future
July 12, 2023 India To Implement India plans to hit online mobile games with 28% tax There is no distinction being made between games of skill and chance
July 5, 2023 Partnership Homa to form strategic partnership with mobile studio 8sec The partnership aims to benefit from the popularity pivot from hypercasual to hybridcasual
June 28, 2023 Report Midcore makes up 35% of total gaming revenue on iOS in the United States The findings come as part of a report from analytics firm Liftoff
June 14, 2023 Company Spotlight Company Spotlight: Sunday Find out more about Sunday, the hypercasual specialist, headquartered in Hamburg, Germany, responsible for titles including Cat Escape, Spinner Merge and Mr Pain
June 12, 2023 Hypercasual Acquisition AI Games FZ acquires Good Job Games’ hypercasual portfolio Good Job Games has a successful track record in user acquisition
June 8, 2023 Clarity Commitment Collaboration Navigating hypercasual through the changing landscape of mass-market casual games From hypercasual to the future. Sunday's head of publishing explains why focusing on players is helping the company navigate the rapid evolution of the free-to-play market
June 5, 2023 The Rise Of Hybridcasual Are hypercasual and midcore racing to become hybridcasual? Game economist Phillip Black analyses the state of the genres
May 23, 2023 Feature The key to successful hypercasual prototypes Director of Publishing at Supersonic Nir Regev shares how to best build your next prototype
May 23, 2023 Next Level Hypercasual It’s the end of an era in hypercasual - we can turn it into a new opportunity Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market
May 16, 2023 Tenjin Report Ad Impressions and effective cost per mile declined across platforms in 2023, but in-app purchases grew USA proved to be a key market for mobile in 2022
May 8, 2023 Voodoo Strategy Voodoo's hybridcasual strategy is working The company has built a portfolio of ten hybridcasual games which are generating between $20 and $100 million a year
April 21, 2023 Hypercasual What's next for hypercasual marketing in 2023? Google industry manager Anastasia Selchuk shares the state of hypercasual and outlines the marketing trends ahead
April 18, 2023 Liftoff Report Hypercasual's not dead… But it is slowing down So what happens next when hypercasual is down but competitive play is up?
April 18, 2023 In-depth Analysis Deconstructing Save the Doge one of the top draw to mesh puzzle games Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick
April 13, 2023 Ip Insights Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success? Rachit Moti CEO of Layer explains how licensed IP can be the perfect partner for the rising hybridcasual model
April 13, 2023 In-depth Analysis Under the hood: Deconstructing one of the top idle arcade games Azur Games publishing lead, Sergey Martinkevich takes a deep dive into hypercasual games starting with Supersonic Studios My Mini Mart
April 4, 2023 Feature Hypercasual macro overview in 2023 for developers Google’s Analytical Consultant, Daria Yakovleva dives into the hypercasual market to share some key points of interest
April 3, 2023 The Rise Of Hybridcasual Hybridcasual games hit 5 billion downloads in 2022 Downloads of games in the genre increased 3% year-on-year
March 13, 2023 Appsflyer Report India saw a 32% rise in hypercasual installs in 2022 Google’s ban on interstitial ads caused ripples in the market, while India surged ahead
March 1, 2023 Focus “Hypercasual isn’t dead, it’s just overworked” - Kwalee pivots to hybridcasual The UK-based publisher are putting their money on hybridcasual
February 28, 2023 Industry Report Venture funding fell 83% in Q4 2022 Konvoy’s 2022 Gaming Industry Report reveals Q4 figures down dramatically year-on-year
February 20, 2023 The Death Of Hypercasual? SayGames shifts focus away from hypercasual games The company will work on developing hybridcasual games in the future