November 9, 2016 Player Personas 30% of a social game's revenue is generated by 1% of its players 75% of a game's revenue will be brought in by 10% of users
October 6, 2016 Optibot Rolls Out Optimove aims to make marketing easier through automated Optibot CRM optimisation bot will recommend new courses of action for marketers
September 14, 2016 Optimal Funds Customer marketing cloud Optimove closes $20 million growth funding round Looks to hire aggressively in New York
August 25, 2016 Optimal Customer marketing cloud Optimove integrates services with Google Ads Improved retention through targeted ads