Latest Lawsuit Google hit by £13.6 billion lawsuit over alleged "self-preferencing" and anticompetitive behaviour
March 20, 2023 Platform Partnership ByteBrew partners with Mintegral to offer ad measurements and tracking tools to users The 2021 startup has accrued 5,000 devs so far
January 31, 2023 Believe In Better Adtech Company Spotlight: adjoe Meet adjoe, the Hamburg-based advertising tech and monetisation specialist
February 2, 2022 Partnering Platforms Anzu partners with Smart to reach new audiences Successfully utilising banners and videos
December 24, 2021 2021 In Review ICO Partners' Thomas Bidaux on Apple ad tracking and being ranked Best Place to Work ICO Partners' CEO on 2021's challengers and opportunity
September 7, 2020 Serving Strategy Mintegral’s ad serving strategy and click analysis explained Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects
March 19, 2020 New Hire Adjust hires Ville Mikkola to head up the Coalition Against Ad Fraud The initiative has 30 members
April 10, 2019 Rapid Growth IronSource claims $900m run-rate for 2019 as it eyes up acquisitions and IPO Big year ahead for the ad tech firm
March 12, 2019 Ad Tech How live user comments for in-game mobile ads are boosting developer revenues AdTiming explains the benefits of its Creative Timing and AdMuing tools
August 8, 2018 On Job Ad platform Bidalgo taps up former Clicktale CFO to bolster executive team Nir Ackerman will join as CFO and will be tasked with overseeing all of the company’s financial operations
February 22, 2018 New Fyber Fyber absorbs Heyzap and Inneractive as part of its rebranding efforts Also launches new product FairBid
June 28, 2016 On The Up Quality, reputation, innovation: Why you should consider ZPLAY as the publisher of your next game Randy Barenscott on a fast-growing partner
April 25, 2016 Better Data The Specialist Works launches its new TV for Apps tracking service with Elex's Clash of Kings Tracking it
April 21, 2016 2 Games In One mNectar hooks up with A Thinking Ape to test rewarded playable video ads Ad and play
March 11, 2016 Gdc Launch Pad Simplaex launches the first peer-to-peer marketing platform for game developers to buy, engage and sell players A new marketing technology platform arises
March 3, 2016 Roll Up Roll Up RNTS spends up to $72 million, adding Inneractive to Heyzap and Fyber to hit $220 million in sales by 2017 Spending spree
February 25, 2016 New Face Ex-Fuse, Fyber exec Jeff Sue joins HyprMX as Senior Director of BizDev Sue to handle HyprMediate strategy
February 23, 2016 Don't Bloat Does this SDK make my game fitter or fatter? Dan Laughlin on in-game health
February 18, 2016 Going Wider Tapjoy embraces 'meta mediation' role as it integrates MoPub, Fyber and AerServ Aggregating the aggregators
October 14, 2015 Advancing Advertising AppLift unveils AppLift Labs to innovate ad tech Developing new methods of user acquisition and engagement
September 10, 2015 Growth Path IronSource and Supersonic merge to generate a company with $450 million annual sales Israeli hook-up
August 14, 2015 Growth Area With advertising already 19% of sales, Zynga is building out its own PMP to attract big brand dollars Sticky eyeballs
August 7, 2015 Ad This Up AdRally boosts MMX Racing ad ARPDAU by 46% UK studio Hutch has a new ad mediation strategy
July 14, 2015 Do Your Ad-ition New Supersonic Ad placement tool enables rewarded video customisation Ad Placement Technology helps devs integrate rewarded ads.
June 9, 2015 Money And Mouth Aligned NativeX on why it's offering new clients 20% higher CPM than their current best provider CEO Robert Weber on a ballsy move