December 12, 2017 Pre-orders And Discounts Apple adds pre-orders and introductory subscription discounts to the App Store Drum up support for your app or game earlier
October 27, 2017 Iphone X Apple opens pre-orders for iPhone X a week ahead of its release Already sold out of its initial run
October 12, 2016 Life Thru A Hololens HoloLens pre-orders open in Australia, France, Germany, Ireland, New Zealand and UK Prices starting at £2,719