Road To Helsinki Devsisters’ Chris O’Kelly talks upselling IP to fans across multiple games without cannibalisation
January 9, 2024 Brand Ability Cooking Fever’s TGI Fridays crossover reached four million in two weeks Nordcurrent and TGI Fridays have partnered to bring the restaurant chain in-game for 2024
September 4, 2023 Teaming Up Phoenix Games partners with World of Darkness for Vampire: The Masquerade - Clans of London UK-based Well Played Games will handle development of the collectable card game
October 14, 2022 Dentsu Report Dentsu examines the place of brands in the gaming economy A new report examines how brands can most effectively market their products in-game