March 26, 2024 All About Ads Intrinsic ads make players 5% more likely to consider in-game spending Anzu and Happydemics find intrinsic ads to have the highest recall rate, brand identification and purchase consideration
March 18, 2024 Retention Vs Revenue In-app purchases decline but ad revenues is up 26.7% despite falling player retention Unity’s 2024 Gaming Report finds retention rates and IAPs are down, but there's still plenty of room to make money
December 21, 2023 Ad Strategy Upping your game with integrated ads AdInMo’s head of supply Lewis Horgan shows how immersive ad placements can take your game to the next level
December 7, 2023 Ads Ahead Google Ads overhaul: AdInMo and Usercentrics prepare for the big changes due January 2024 A case study with Black Smoke Studios shows that 83% of players are still willing to provide basic personal information
December 7, 2023 Audio Ads Odeeo claims over 90% of audio ads are not skipped by gamers Odeeo’s research provides tips on designing the ideal audio ads
November 7, 2023 Mobile Report China generated over $42 billion in mobile user spend in 2023 Mobile ad spend is projected to hit $362 billion this year
October 16, 2023 Marketing And Demographics 78% of gamers play on mobile, with 44% considering it their primary device Tinuiti examines the primary motivations of gamers, and how brands can appeal to them
July 25, 2023 Gameanalytics Report USA game ad revenue to reach $130 billion in 2025 But currently only accounts for less than 6% of total ad spend in the USA
June 27, 2023 Series Surge In-game Ads solution Anzu raises $48M in Series B funding Funding round led by Emmis Corporation and supported by many new high-profile investors
June 21, 2023 Eyes Open Anzu and Lumen’s two-year study finds that in-game ads come out on top In-game ads have higher viewability and lead to higher purchase intent, study finds
June 15, 2023 Guest Post Maximising ROI with Playable Ads: Key Strategies for Success Mobvista’s Greg Castro discusses the state of playable ads
May 1, 2023 Marketing Report Longer ads lead to a 23% boom in purchasing intent A new report analyses the impact of various factors in game marketing
April 24, 2023 Anzu Ads In-game ads by Anzu.io triple Cooking Fever’s ARPDAU Nordcurrent’s flagship title has 400 million total downloads
February 15, 2023 Advertising Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports We put our questions on the latest innovations in ads to Bidstack Sport's SVP
February 14, 2023 A Taste Of Mobile Fanta rebrand includes mobile game launch to better reach Gen Z Fanta Digital Ride n Sip includes motion control gameplay
February 9, 2023 Personalised For Players Idomoo delivers 18 million personalised videos for Assassin’s Creed’s 15th anniversary Engagement is impressive with nine out of 10 viewers watching their entire personalised video
February 8, 2023 Audio Advertising Odeeo saw 300% YoY revenue growth in 2022 with 10 billion ad opportunities The in-game audio ad platform’s team grew from 5 to 35 people
January 25, 2023 New Launch Bidstack launches dedicated Sports Division and partnership with SimWin Sports Bidstack's new sports division allows the management of virtual advertising on a whole new level
January 20, 2023 Patenting In-game ad company Anzu patents tech to measure viewability of intrinsic ads Anzu has secured a patent for its technology which measures the viewability of their intrinsic ads within a 3D video game environment
January 11, 2023 Make More Of Monetisation Five reasons why it’s more critical than ever to look to in-game advertising Anzu's Guy Ben-dov, executive vice president of business development explains why in-game advertising is more important than ever for making your mobile game a success
January 10, 2023 Job News AdInMo appoints ex Bidstack VP Yasin Dabhelia to executive team Dabhellia will assume the role of VP Programmatic
January 3, 2023 Advertising Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising
December 19, 2022 Monetisation Masterclass Monetisation masterclass: learn how to take your game to the next level Join experts from Anzu, Unity and Wildlife Studios for an in-depth dive into in-game ad monetisation
November 23, 2022 Sign Up Now What impact could in-game advertising have on your studio? Sign up now for a free webinar exploring the impact of in-game ads, featuring strategies and practical tips from industry experts including Anzu, Unity and Wildlife Studios
November 23, 2022 Adtech Approach New advertising platform immersiion uses new "hybrid" approach to reach gamers Launched by adtech firm iion for mobile, PC, console and more
November 4, 2022 Opinion 33% of puzzle gamers view ads positively but 43% will quit if they’re too prevalent: how can game makers hit the sweet spot? Advertising offers both boons and risks to game makers
November 3, 2022 Google Report New Google report suggests a delicate balance when it comes to in-game advertising 33 percent of gamers react positively to in-game advertising, but 43 percent quit a game with too many ads
October 27, 2022 In-game Advertising Adverty & Apex Mobile Media partner to offer advanced in-game ads in Canada Adverty’s groundbreaking in-game ad format will be distributed in the Canadian regions by Apex Mobile Media.
October 21, 2022 Pocketgamer.biz Exclusive Which comes first, monetisation or gameplay? Why not have both? Bidstack's Antoine Jullemier, VP Of Gaming, explains how in-game advertising could be the best choice for developers and players alike.