October 19, 2023 Feature Striking the perfect balance: How can mobile ads complement in-app purchases? AppLovin’s Daniel Tchernahovsky on finding the perfect balance for mobile app monetisation
August 31, 2023 Revenue Booster How to use rewarded video placements to boost puzzle game revenue Unity’s Anna Popereko shares five tips on how to best implement rewarded videos in a puzzle game
August 7, 2023 Brand Attraction How can the mobile games industry attract more brands? Bidstack’s Chris Vincelli & Antoine Jullemier analyse what deters brands from entering the $118 billion mobile games ads market and what developers can do to entice them
June 30, 2023 Feature Is this the end of GAM networks on mobile? Ad Monetisation Manager Felix Braberg explains GAM networks and what publishers should do as the end is in sight for GAM resellers
April 3, 2023 Insights LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement Generative AI has caused quite the buzz in 2023 but what does it mean and how can it be used
November 10, 2022 Updates SKAdNetwork 4.0 and how the new changes affect developers SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand