March 11, 2019 Jackpot Glu Mobile steps into the social casino game with Real Celebrity Slots Title has been in soft launch since December 4th, 2018
September 12, 2018 Exclusive Vinnie Jones is the face of Stanga Games' Underworld Football Manager The Snatch actor will be the face of the game for an undisclosed period of time
July 31, 2018 Funny For Business Peak Games’ $100 million bet on Ryan Reynolds to kick Toon Blast up a gear in the US Head of strategy Omer Inonu explain all
July 25, 2018 Lights, Camera Deadpool actor Ryan Reynolds partners with Peak Games for Toon Blast performance marketing campaign Deadpool actor recorded 30 versions of a commercial for the iterative advertising project
June 29, 2018 Still Going Strong Four years on: The rise, fall and rise again of Kim Kardashian: Hollywood The tribulations of Glu’s most successful game ever
April 18, 2018 Boom! Guns of Boom partners with Machete actor Danny Trejo for special event and promotions Free-for-all battle mode introduced featuring actor's likeness and voice acting
February 1, 2018 Pokemon Fry Niantic taps British celebrity Stephen Fry and composer George Fenton for new Pokemon Go ad Get a glimpse of the next wave of Pokemon joining the game
November 23, 2017 Wild Mayweather Floyd Mayweather becomes face of Playtrex's social casino game Wild Poker Play as Mayweather, or just let him be the host of the game
November 6, 2017 Honey, I'm Home Supersolid partners with Universal Music Group to bring Shania Twain to Home Street Social game has now surpassed four million downloads
October 13, 2017 Shake It Off Glu partners with Taylor Swift for new mobile title The Swift Life Digital community lets fans connect with singer and each other
August 3, 2017 Transfer Day Jürgen Klopp signs on with Digamore Entertainment as brand ambassador for Football Empire Part football management sim, part base builder
May 11, 2017 Cooking Up A Storm Gordon Ramsay Dash cooks up $23 million for Glu Mobile in 10 months Renamed Restaurant Dash with Gordon Ramsay
March 31, 2017 Glu Job Cuts Glu Mobile reportedly cuts 25 jobs and closes Portland studio Was working on a new celebrity game
March 22, 2017 You're Gonna Be A Star Moonfrog Labs teams up with Bollywood star for new celebrity game Alia Bhatt: Star Life Rise to the top with the help of your best bud
February 1, 2017 The Fame Game How Israeli studio Ilyon snapped up the Little Mix IP for a new celebrity mobile game CEO Yonatan Erez on working with the girl group
January 6, 2017 Iap Inspector How does Nicki Minaj: The Empire monetise? IAPs from the players' perspective
January 5, 2017 Touch It Final Fantasy Brave Exvius celebrates nine million downloads with Ariana Grande remix Collaboration starts to make more sense
January 3, 2017 From Movies To Mobile How Episode uses TV and Hollywood partnerships to grow its mobile audience Head of Studio Michael Dawson explains the strategy
December 14, 2016 Pretty Little Partner Episode partners with Warner Horizon Television for new Pretty Little Liars story Another big hitter for the narrative platform
December 7, 2016 Underdogs Come Good The Indian indie game developer's road to funding UnderDOGS CEO Vaibhav Chavan chats at NGDC
November 30, 2016 Bieber Fiends Seriously brings in Justin Bieber and YouTube stars for (RED) charity campaign Both Best Fiends games getting additional content
November 25, 2016 Dark Horse Glu seemingly shuts down ailing celebrity-focused game Katy Perry Pop First game of its kind to be taken off the market
November 24, 2016 Sticker Happy Glu adds iMessage stickers to already sticker-heavy celebrity game Kendall & Kylie 50 for free, 200 to unlock or buy
September 1, 2016 Indian Mavens Is Shilpa Shetty's newly co-founded Viaan Studios set for success? Leading Indian developers weight up the new studio's chances
August 18, 2016 Strategy And Celebrity Titles Incoming Bollywood star Shilpa Shetty sets up new Indian game developer Viaan Studios Indian handset manufacturer Viaan Industries diversifies
July 28, 2016 Lovato Love Demi Lovato tie-in scores big for interactive story game Episode, generating $13 million Celebrity licenses paying off
June 16, 2016 Kim K > Britney As Britney Spears: American Dream crashes, it looks like Kim Kardashian: Hollywood's success is the outlier of celebrity sim games Britney Spears: American Dream turns nightmare
June 1, 2016 Howzat? Nazara and Stick Sports team up for Stick Cricket game starring Virat Kohli and Rohit Sharma India's leading batsmen step up
May 25, 2016 New Signing Cybird signs up Maradona as the face and boots of its forthcoming BFB Champions: Global Kick-Off Off the bench
May 23, 2016 Frontman Bastian Schweinsteiger does a Megan Fox as the German face of Clash of Kings Elex splashes some celebrity cash
May 17, 2016 Kesha Of Clans Experimenting with RPG retention, Glu brings guilds to Britney Spears: American Dream Spears at the ready
May 4, 2016 Sibling Rivalry Two months after launch, Kendall & Kylie is being out grossed by two-year-old Kim Kardashian: Hollywood Elders and betters
May 4, 2016 Foxy Business Plarium reboots Stormfall with Megan Fox as your in-game inspiration Doing things the MZ way
April 28, 2016 A Little Moor Detail Moor Games CEO Davon Robinson on Fetty Wap, real world rewards, and engaging multicultural audiences The background and inspiration behind Fetty Wap: Nitro Nation Stories
April 19, 2016 Fetty App Hip Hop artist Fetty Wap bags mobile game deal with Creative Mobile and Moor Games Fetty Wap: Nitro Nation Stories coming 3 May
April 15, 2016 Hot Stuff Seriously signs up Ariana Grande and YouTubers to push Best Fiends' #AppsforEarth promotion Attractive proposition
April 7, 2016 Hu Ge is the new celebrity endorser for Westward Journey NetEase's top game has a new face
April 1, 2016 Funny Business US comic Kevin Hart is 'doing a Kardashian' with mobile game in the works Lionsgate signs long-term deal
February 4, 2016 Swift Rebound? Despite 2015 sales of $250 million, Glu slips back into loss Kim Kardashian is maturing
December 29, 2015 Always Learning 2015 in Review: Covet Fashion's GM Blair Ethington on focusing on real brands and real people, not UA Future trends from the remembrance of things past
December 15, 2015 Friend Of The Stars 2015 in Review: Glu Mobile CEO Niccolo de Masi on building his deck with Katy Perry, Britney Spears and Nicki Minaj Future trends from the remembrance of things past
December 8, 2015 This Month's Face CrowdStar launches its monthly Covet Fashion program with Scream Queens' Emma Roberts All about the cover star
October 27, 2015 Famous Friends How celebrity endorsements work in the Japanese mobile game market David McCarthy on the power of fame
October 6, 2015 Limelight Inside the Game: How partnering with Glee's Lea Michele upped our games Jennifer Young on celebrity power
August 11, 2015 Well Heeled Plan Animoca Brands goes glam with Paris Hilton-branded Star Girl IAP Hey big spender
August 5, 2015 Another Woman Glu builds more social muscle adding Nicki Minaj to its Kim Kardashian, Katy Perry and Britney Spears deck Bring the fanbase
June 26, 2015 Skyscraping Demi Lovato joins the celebrity mobile game deal club US singer signs on the dotted line.