November 30, 2023 Pokemon Persuasion Pokémon Go changes tack and adds Pokémon Legends for cross-platform promo Hisuian Decidueye, Typhlosion, Samurott and Wydeer are on the way from Pokémon Legends: Arceus
November 9, 2023 Zeal For Zelda With a Legend of Zelda movie on the way, why not a mobile game too? Zelda's link to the future… Isn't it time that Nintendo gave the series a chance on mobile?
October 4, 2023 Sleuthing A Strategy Niantic launching limited-time Pokémon Go event to promote Detective Pikachu Returns Pokémon Go gets sleuthing one day ahead of the new Nintendo Switch title’s release
June 29, 2023 Sprouting Seeds Pikmin Bloom introduces crossover content promoting first mainline game in ten years Nintendo and Niantic promote new Switch game Pikmin 4 with special costume in Bloom
June 29, 2023 Barbie On Board Barbie hits Stumble Guys in mass-multimedia promo campaign It's getting harder to miss the arrival of the Barbie movie with mobile a prime promo target
April 3, 2023 Collaborations Fire Emblem Heroes may have just teased another Engage crossover Nintendo has repeatedly pushed mobile as a cross-promotional tool
February 9, 2023 Emblem, Engage Fire Emblem Engage DLC to feature Heroes’ original mascot Heroes original character Veronica started out as the mobile game’s antagonist
January 25, 2023 Cross-platform Promo Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage The cross-promotional mobile-to-console tactics continue
January 18, 2023 Marketing Masterplan New Fire Emblem Engage characters emerge on mobile first Ahead of the game's Switch launch, it's mobile players that get to see Nintendo's new characters
July 9, 2021 Pgc Profile Zynga lead product manager Vikrant Agarwal on finding your place in the games industry "The game industry is very dynamic and things are constantly changing"
February 20, 2020 Nook And Cranny Animal Crossing: New Horizons Direct details mobile app features and promotional crossovers Pocket Camp items coming to New Horizons, and vice versa
July 2, 2019 Ad Solution IronSource launches cross-promotion solution for mobile ads “IronSource's tool has given us the ability to treat both our ads and our ad units in a cross-promotion with a business mind”
February 21, 2018 Together At Last Bandai Namco and Sega partner to bring Pac-Man and Sonic together on mobile for the first time Month-long cross-promotional event in Sonic Dash and Pac-Man starts now
January 12, 2018 Trejo Doughnuts Jam City taps actor Danny Trejo for Family Guy: Another Freakin' Mobile Game ad campaign Buy some doughnuts, play the game, everyone wins
January 13, 2017 Stealth Success Breakout Ninja generated $24,100 from 650,000 downloads in its first week Helped promote other titles too
October 26, 2016 Ua For Indies 6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy How to turn your DAUs into loyal consumers for all your mobile games
February 3, 2016 Helping Hand Making the most of free UA opportunities Torulf Jernström has a popular friend
October 16, 2014 Deal GungHo and Rovio plan two week Angry Birds and Puzzle & Dragons crossover When worlds collide