June 17, 2021 Good To Go What are the key KPIs for a successful hypercasual game? Ducky’s CEO Ivan Fedyanin runs some numbers
September 18, 2020 Case Study Persona.ly exceeds Animoca Brands' Crazy Defense Heroes ROAS KPIs by 70% - Mobile UA case study How the two companies joined forces to acquire more users in Japan
April 8, 2020 Words Of Caution PGC Digital: META Games COO believes KPIs are the "best way to align teams and people towards a goal" META Games co-founder Philipp Karstaedt shared tips on metrics
April 24, 2018 Smashing Latest Apple, Google and Samsung mobiles smash game monetisation record DeltaDNA study delves into which devices’ players spend more money
June 13, 2017 Marketing On The Go AppsFlyer launches mobile marketing app for advertisers on the go Check your KPIs while you're on the train or out for a coffee
December 2, 2014 Interview As UA extends from launch into lifecycle, you need sharper analytics, says Adjust's Japanese MD Shawn Bonham on the influence of re-engagement
October 24, 2014 Full Indie Uk Column KPIs are important but don't fall into the Ludic Fallacy Solve the problem not the symptom says Luke Dicken