Over the years there have been plenty of publishing funds to encourage mobile game developers to sign up with this or that publisher.
Typically they've ranged in size from one or two million dollars to tens of millions.
Chinese publisher ChangYou is determined to prove it's serious about mobile games, however.
It's announced a $600 million program.
Called the CYOU Win Plan, and to be run by its US division, $200 million is for acquiring mobile games, $200 million is for marketing and user acquisition over the next two years, while $200 million is allocated to revenue share for developers over the next three years.
Money where mouth is
"2014 will be an exciting year for ChangYou," said Joey Jia, GM of ChangYou (US).
"The $600 million developer's program offers a tremendous opportunity for independent gaming developers to publish their games worldwide leveraging our expertise in both the PC and mobile space."
ChangYou has recently had a hit in the US with its mobile endless runner Max Axe, which was the #1 action game in 23 countries and generated over two million downloads.
It says the CYOU Win Plan will see it using its marketing, distribution, and operations expertise to help developers realise their games' full potential.
More generally, ChangYou (NASDAQ: CYOU) is one of the big Chinese game publishers, posting record annual sales in FY13 of $738 million, thanks to PC games such as TLBB (aka Dragon Oath 3), Wartune and DDTank.
You can find out more about the plan at GDC 2014 at the company's booth in the West Hall, booth TTW39 or drop an email to firstname.lastname@example.org.