News

Personagraph and WWO bring private marketplace to Indian mobile ad market

Date Type Companies involved Size
April 30th, 2015 partnership Personagraph
Reliance Games
Not disclosed
Personagraph and WWO bring private marketplace to Indian mobile ad market

World Wide Open (WWO), Reliance Entertainment’s online advertising arm, has forged a new partnership with Personograph.

Based in Silicon Valley, Personagraph specialises in helping companies understand their users’ interests using technology that claims to improve UA, engagement, retention and monetization.

Together, the two firms will now bring a data and audience-driven mobile advertising Private Marketplace (PMP) to mobile developers in India.

A PMP is a smart ad exchange platform that provides marketers with selective ad inventory which they can use to access brands and audiences.

Increased transparency

The WWO-Personograph PMP will allow the mobile ad industry to bypass India’s old ad network model, which makes it difficult for developers to fully understand how marketers value their impressions.

“The opportunity for marketers to plug in to an audience driven transparent marketplace is huge, eventually driving the publisher side of the ecosystem which is key for mobile growth in India", said Mandar Shinde, head of advertising at Personagraph.


News Editor

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.