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How Zeptolab distilled 150 ideas into 50 prototypes, 5 soft launches, and one King of Thieves

There's no pleasing some people

How Zeptolab distilled 150 ideas into 50 prototypes, 5 soft launches, and one King of Thieves

At Pocket Gamer Connects Bangalore 2015, ZeptoLab's CEO Misha Lyalin took to the stage to deliver a keynote speech about the development of its latest game King of Thieves.

The development process started with 120 ideas, 50 of which became prototypes. Five games from those prototypes were eventually soft-launched, and only one became a full release.

Into the hands of players

Lyalin recommends soft launching "as soon as is humanly possible."

"If a game has something in it, people will play it," he commented.

Finally, Lyalin said developers need to work with the players and gaming communities after launch, and aiming for an update each month to keep the game fresh.

You can see all our videos from Pocket Gamer Connects Bangalore 2015 in this YouTube Playlist.


Editor

Ric is the Editor of PocketGamer.biz, having started out as a Staff Writer on the site back in 2015. He received an honourable mention in both the MCV and Develop 30 Under 30 lists in 2016 and refuses to let anyone forget about it.