Following its acquisition of US mobile ad company NativeX for $25 million, expansive Chinese outfit Mobvista has bought Danish mobile analytics firm GameAnalytics.

Terms of the deal, which continues Mobvista's western growth, were not disclosed.

Mobvista's client include Baidu, Tencent, Alibaba, Uber, Electronic Arts, SGN and MZ.

GameAnalytics is used by developers such as Flaregames, PopCap Games, Illusion Labs and Hipster Whale.

Happy together

"Acquiring GameAnalytics in Europe, like NativeX in the US, is helping us to rapidly develop a multi-dimensional, global ecosystem of mobile traffic," commented Mobvista CEO Robin Duan.

"We're confident that GameAnalytics' best-in-class technology and 20,000-strong developer community will increase our mobile marketing solution's effectiveness to the benefit of both the supply and demand sides."

"By combining the best monetization platform with powerful in-game behavior analytics, we can ensure the right ad is pushed to the right audience at the right time," added GameAnalytics founder Morten Wulff.

GameAnalytics will continue to operate as an independent platform post-acquisition.