News

Chinese mobile ad platform Mobvista continues its westward expansion buying GameAnalytics

Date Type Companies involved Size
July 15th, 2016 acquisition GameAnalytics
Mobvista
Not disclosed
Chinese mobile ad platform Mobvista continues its westward expansion buying GameAnalytics

Following its acquisition of US mobile ad company NativeX for $25 million, expansive Chinese outfit Mobvista has bought Danish mobile analytics firm GameAnalytics.

Terms of the deal, which continues Mobvista's western growth, were not disclosed.

Mobvista's client include Baidu, Tencent, Alibaba, Uber, Electronic Arts, SGN and MZ.

GameAnalytics is used by developers such as Flaregames, PopCap Games, Illusion Labs and Hipster Whale.

Happy together

"Acquiring GameAnalytics in Europe, like NativeX in the US, is helping us to rapidly develop a multi-dimensional, global ecosystem of mobile traffic," commented Mobvista CEO Robin Duan.

"We're confident that GameAnalytics' best-in-class technology and 20,000-strong developer community will increase our mobile marketing solution's effectiveness to the benefit of both the supply and demand sides."

"By combining the best monetization platform with powerful in-game behavior analytics, we can ensure the right ad is pushed to the right audience at the right time," added GameAnalytics founder Morten Wulff.

GameAnalytics will continue to operate as an independent platform post-acquisition.


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.