Mobile marketer AppsFlyer has partnered with Tencent to bring AppsFlyer's analytics platform to Tencent Social Ads.

It’s the first global third-party tracking service to be added to the ad platform, and will allow developers to receive real-time updates on their ads' performance.

It will offer access to cohort analysis, retention reports, funnel reports and more, all in one dashboard.

Keeping an eye on things

"In today's increasingly competitive landscape, app marketers need deep insights about the performance of their install campaigns more than ever," said Canny Lau, Product Manager at Tencent Social Ads.

"We chose to partner with AppsFlyer because they have proven their leadership in the industry time and time again, from the quality of their clients to the innovation of their platform."

Tencent Social Ads let developers run campaigns on its WeChat service, which has around 800 million monthly active users.