News

Publishing giant Netmarble picks up stake in K-pop label Big Hit Entertainment for $190m

Date Type Companies involved Size
April 5th, 2018 acquisition Big Hit Entertainment
Netmarble
$190m
Publishing giant Netmarble picks up stake in K-pop label Big Hit Entertainment for $190m

Publisher Netmarble has acquired a 25.71 per cent stake in Big Hit Entertainment for $190 million.

The company is the label behind K-pop group BTS, also known as the Bangtan Boys, a popular band in South Korea. Netmarble’s stake makes it the second largest shareholder in the label.

Ready to pop

The publisher aims to launch a new mobile game called BTS World, in which players can manage and train up the band themselves.

Netmarble said in a statement that it hopes to create a new genre of games “created in collaboration with Korean pop culture and entertainment”, which suggests more similar titles could be on the way.

A Big Hit Entertainment spokesperson said through financial and business support from Netmarble, it hopes to become a more stable company and grow its entertainment business.


Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.