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Tencent partners with Age of Learning to bring ABCmouse English curriculum to China

Date Type Companies involved Size
April 9th, 2018 partnership Age of Learning
Tencent
Not disclosed
Tencent partners with Age of Learning to bring ABCmouse English curriculum to China

Chinese publishing giant Tencent has partnered with US educational company Age of Learning to bring an English learning programme to children in China.

The new ABCmouse learning program has been integrated into a new mobile app and website and is designed to provide the foundation for English literacy.

Game-powered learning

Age of Learning created the English learning curriculum that consists of more than 5,000 learning activities, including games, songs, puzzles and books. Tencent has handled the localisation, and is responsible for the product development, marketing, sales and customer support.

The Chinese publisher will integrate ABCmouse with its messaging app QQ that has more than 783 million monthly active users, as well as WeChat, another chat app that has 1 billion MAUs.

“Our goal at Age of Learning is to help children build a strong foundation for success in school and in life,” said Age of Learning CEO Doug Dohring.

“For children in many countries, English fluency is an essential part of that foundation. We’re extremely pleased to partner with Tencent to bring our unique ABCmouse English learning curriculum to China.”

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Senior Editor

Craig Chapple is Senior Editor of PocketGamer.biz and InfluencerUpdate.biz. He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.

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jay singh Marketing Assistant at Real Media Now Ltd
This is really good news for those children that want to learn English in China. With the backing of Tencent you would expect this app to very good, it is good to see Tencent helping game developers who are trying to make a positive impact for the community.
Jay
Real Media Now Ltd
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