Chinese tech and entertainment giant Tencent has signed a strategic partnership with the UK's Department for International Trade.
The collaboration focuses on the country's creative industries, with games being one of its key pillars, alongside film, fashion and television.
Tencent is teaming up with University of Oxford to create esports tournaments. Furthermore, the Chinese behemoth is bringing one of its mobile games - QQ Speed Mobile Game - to the UK complete with full localisation.
Despite video games getting a top billing in the announcement - and indeed, Tencent being such a powerful force in games - the medium was barely mentioned at today's event announcing this collaboration.
Our sister-site PCGamesInsider.biz has the full story.