Marketing
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News
Jul 30th, 2019
Appier launches new marketing solution to re-engage mobile gamers
“Aictivate is powered by Appier’s tried and tested AI, helping gaming companies recoup lost revenue”
Job News
Jun 5th, 2019
Tencent denies overseas marketing and sales team was disbanded over Arena of Valor woes
But does not touch on whether it will continue to support the game in Western markets
Job News
Mar 28th, 2019
Update: EA's latest layoffs include the closure of its offices in Japan and Russia
Publisher vows to help newly-redundant staff find new roles in the local games industry
News
Nov 12th, 2018
Tencent culls games marketing budget as China’s freeze on the industry continues
Publisher plays conservatively as the block on new game approvals continues
Interview
Aug 2nd, 2018
Facebook reveals new UA tools as it claims 50% of all app revenue will come from ads by 2021
News
Mar 14th, 2017
JustAd launches drag-and-drop playable ad building tool Game Zone
Everyone can have playable ads without a single line of code
News
Feb 20th, 2017
Mobile marketing firm Mobvista agrees $100 million loan deal with Bank of China
Chinese firm wants to expand accelerate overseas expansion plans
News
Jan 4th, 2017