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Mobile games to be worth over $22 billion in 2015... maybe

Mobile games to be worth over $22 billion in 2015... maybe

How big is the mobile game industry? How long is a piece of string?

But, apparently, there are people who spend their time, tape measure in hand, dutifully measuring pieces of string.

At least, other people are prepared to pay them to do so - and hence, we assume - also believe their reports, of not only the lengths of today's string, but also how long string will be next year and so on.

Yes, to mix a metaphor, they are paying for old rope, but that old rope is dressed in pretty graphics like the ones below, so we're letting you know about them.

This big

Today it's those string measurers at Superdata who are reporting back, by which we mean selling a report on the size of the various parts of the games industry.

Looking at a prediction for 2015, Superdata reckons that mobile gaming will be the largest single segment at $22.3 billion - that's up from $21.4 billion in 2014.

Not all market analysts agree, however.

Rival Newzoo says the mobile game industry will be worth $30 billion in 2015, although over the years it has also suggested values ranging from $20.1 billion to $30.3 billion.

Meanwhile, Superdata's crystal ball stretches through to 2018, when it thinks mobile games will be worth $24.8 billion - still the biggest single sector. 

You can find out more details here.

Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.


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Peter Warman
Luckily at Newzoo (and for our clients) we have more than a crystal ball to base our estimates on :-). Our global figures come from our global data model that tracks revenues for 100+ individual countries per segment. An evaluation / comparison on figures on a global level should always be combined with a country, or at least regional, set of sound and validated data.

Every quarter, our clients get an update that can include updated projections based on the latest actuals and analysis of company revenues, appstore data, local datasources and over 50 other KPIs that we track per country. In October last year, based on this analysis and a specific effort on the Asian mobile games market with local partners, we upped our estimate of the 2014 mobile games market significantly from $21.7Bn to $25Bn. We would never have done such an adjustment if we were not absolutely sure and have validated this with our clients.

Following our end of year analysis we reported final 2014 mobile game revenue number of $24.5Bn.The mobile games business is changing so rapidly that it is only logical that future estimates vary over time. Easy-to-perform analysis of Google and Apples publically available statements in combination with a realistic view on Asia (particularly China and Japan) make it impossible for the 2014 market to have totaled "only" $21Bn.

Global mobile game revenue growth from 2014 to 2015 of 4% as reported by SuperData seems to point to a US-centric view on the world. Yes, the US mobile games market is maturing and growth is slowing down significantly (but still above 10%) but growth in China, Southeast Asia and other growth regions is still enormous and these markets are already huge. Not just according to us, but also local companies, AppAnnie & other analysts with a global view. A global growth of 22% in mobile games revenues this year, as we report, could even prove to be conservative. We will be the first to report either way as our clients expect to always have the latest take.

I do not even want to discuss the expectation that the total global games market will shrink towards 2018 as our friends at SuperData predict. The US, representing close to a quarter of the global market, is a mature market. The larger part of our world is definitely not.

Post on our upwards adjustment of mobile game revenues last year October:
jon jordan
Thanks for the detail - and the enthusiasm - Peter.
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