You might think that producing a playable ad is no different than putting together an app trailer. It’s just an interactive version of the same thing, right?
If only it were that easy. It takes a huge amount of analytical effort and technology to build the perfect playable, in addition to the copywriters, animators, and designers who are trained to produce and optimise playable ads that excite users and perform well, all while meeting campaign KPIs.
Understandably, it might be overwhelming to tackle all this in-house, especially while you’re busy focusing on other things - like developing and perfecting your game.
This is why outsourcing the production of your playable ad to a specialised company with a track record of creating high-converting creatives is a smart move.
Here are three reasons you should consider outsourcing your playable ad.
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