Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024
Featured Comments & Opinions
"Squad Busters is a love letter to Supercell IPs"
Supercell CEO Ilkka Paananen, Squad Busters game lead Eino Joas and marketing head Rob Lowe discuss the game's origins and why it's heading for a global launch on May 29th
“We’re making it so anyone can create anything on Roblox. The only limit is their own creativity”
Roblox’s Morgan McGuire shares on leading the platforms AI ambitions to bring new levels of productivity and creativity to users
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
We reached out to games industry professionals to hear their thoughts on Embracer Groups latest strategy
Latest Comments & Opinions
Network Effect & Organic Growth - Effective Scaling In The Post-IDFA World
Social First's President and Founder Mikko Kähärä tells us how the studio has found a way to effectively scale its games - cost-effectively - in a post-IDFA world
Speaker Spotlight: Uplifted's Itai Raveh discusses why UGC can be a game-changer for engaging players
"Tailoring the creative aspect to resonate with the target audience is crucial in the games sector"
Speaker Spotlight: TikTok's Noam Zada on underestimating the transformative power of cultural resonance
"Overlooking the integration of gaming into the cultural conversation can hinder a game's potential reach"
Speaker Spotlight: FastSpring's Tony Markov on how alternative distribution platforms help power better profits
"By establishing an independent sales channel, developers can avoid the large fees, directly enhancing profitability"
Speaker Spotlight: Monstercat's Gavin Johnson
Johnson has spearheaded successful collaborations with Fortnite, Rocket League, Beat Saber, Roblox, Paladins, SMITE, and others
Speaker Spotlight: SocialPeta CMO Summer Liu on marketing trends and the potential of augmented reality
"The next disruptor might be an entirely new medium that hasn't been conceptualised yet"
Moving into high gear - see the brand new Triple-A Racing Kingdom at PGC London!
SuperGears Games' Racing Kingdom is one of over 90 new titles to be showcased at PGC London - PG.biz finds out more from studio CEO Yasin Demirden
Speaker Spotlight: LBC Studios' Solon Bucholtz on cross-platform and AI trends in games
"I think the ongoing effort to make games cross-platform and make the experience interchangeable is really important"
Why you’re not seeing ROI on your influencer campaigns and how to fix them
Future-ready UA strategies: 5 steps to scale ROI on your influencer marketing campaigns
How much analysis is too much? The fine art of balancing data and game development
Azur Games Maxim Kozhnov shares valuable insight on how analysts can optimise their workflow
Speaker Spotlight: Verve Group's David Philippson talks privacy manifests and SKAN
"Apple plans to enforce privacy manifests in the spring, forcing advertisers to turn towards SKAN for iOS campaign measurement"
Speaker Spotlight: Persona.ly's Joseph Iris on leveraging contextual bandits
Iris' talk will cover how data driven creative selection works and what UA managers should expect when working with DSPs or platforms that employ them
Speaker Spotlight: Appcharge's Miikka Luotio on how webstores can account for up to 40% of game revenue
"Owning your player base will become key in the future as this will also make it easier to attribute revenue for things such as UA and more"
Behind the scenes: How our relaunch reboot reignited Merge Gardens
Futureplay’s Joonas Virtanen discusses the redemption journey that led to the revitalisation of Merge Gardens
Aggressive monetisation isn’t fun for players so here's how to fix things
Midjiwan's Christian Lovstedt discusses how roughshod monetisation methods such as forced ads and tough-to-earn in game currencies are creating a negative experience for players