Company Profile
Last Updated:
Jan 2nd, 2024
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About
Description
Since 2012, we’ve been at the forefront of changing how brands think about growing their app businesses.
From being the first to develop an ROI-focused approach to optimizing users to finding new ways of helping mobile businesses get more from their apps, our goal has always been to help mobile app companies connect to their audiences.
Today, we challenge the status quo by developing innovative technologies that help you advance app visibility and build your brand in the long term.
Company Coverage
pgbiz
News
Mar 26th, 2024
How Supply Path Optimisation can supercharge user acquisition for gaming advertisers
pgbiz
News
Mar 6th, 2024
ATT continues taking a toll: The cheapest CPI on Apple still costs more than the priciest on Android
pgbiz
Comment & Opinion
Feb 26th, 2024
What game marketers need to know about driving user acquisition through ad campaigns
pgbiz
Interview
Jan 31st, 2024
Niantic’s Karen Tong shares her experience marketing the world’s biggest AR game, Pokémon GO
pgbiz
Interview
Dec 20th, 2023
DoubleDown Interactive’s Faith Price on mobile marketing, privacy issues and learning from tabletop games
pgbiz
Interview
Nov 21st, 2023
Mattel163’s CEO Amy Huang on transforming classic brands into digital experiences
pgbiz
Interview
Sep 15th, 2023
Liftoff's Sven Elstermann on monetising in today's competitive app landscape
pgbiz
Interview
Aug 31st, 2023
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
pgbiz
Interview
Aug 10th, 2023
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
pgbiz
Interview
Jul 19th, 2023
Jam City’s Radostina Zhekova and Winnie Wen on UA creativity and the rise of female gaming audiences
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
Apr 18th, 2024
AI joins the team at King: "Our challenge is to create the right amount of challenge"
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
Feature
Apr 15th, 2024
Hot Five: XCOM Legends’ rumoured shutdown, Squad Busters verges on soft launch, and Royal Match reaches $3 billion
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |