Control of the worldwide mobile internet market would appear to be a two horse race, AdMob's monthly report for December concluding that Apple and Nokia account for more than half of the worldwide market between them.
December 2009's AdMob Mobile Metrics Report breaks down mobile market share by region, detailing both the top handsets and operating systems according to AdMob's own statistics.
Rather than using sales figures, the company stores and analyses handset and operator data from every ad request in its network.
For this reason, it's a good tracker of the devices used by people who downloading mobile apps and using the mobile internet.
Apple naturally dominates a large portion of the report's findings, AdMob claiming the company currently controls 40 percent of the market in North America.
iPhone also holds the lead in Western Europe, iPhone and iPod touch combined generating "more than half of total requests from the region, at the expense of Nokia, Samsung, and Sony Ericsson."
Its success in these two key regions appears to be the main force behind Apple's worldwide surge. AdMob's worldwide data shows Apple pulling ahead of the competition, the report's figures suggesting Apple has a market leading 36 percent share to Nokia's 18 percent.
Nokia, however, is still market leader in a number of territories according to December's report, its share remaining steady in both Africa and Asia respectively. Indeed, the Asian market is currently one of the company's strongest, the report claiming 53 percent of all requests in Q4 2009 came from Nokia handsets.
Android's increased penetration in both North America and Western Europe is the other main point of note, the OS is gaining vital ground in the west. As a result, AdMob also claims that Motorola's Droid is the second most popular smartphone handset in North America, behind iPhone.
A full account of the report's findings, which is the latest in a series extending back to January 2008, can be downloaded for free in PDF form from AdMob's website.
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
2 hours, 36 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
News
3 hours, 45 minutes ago
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
Feature
3 hours, 53 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024