Data & Research

Men outspend women 9 to 1 on virtual goods reports MocoSpace

Men outspend women 9 to 1 on virtual goods reports MocoSpace
The number of gamers might be close, and if MocoSpace is to be believed, the amount of time they spend playing is also fairly equal, but there's still one area in mobile gaming where men outperform women: their willingness to spend money.

The latest infographic published by the mobile gaming portal – taken from a study of almost 1,500 gamers - claims that men outspend women on virtual goods by nine to one.

The research states that 69 percent of makes buy virtual goods, compared to 31 percent of females.

Playing with plastic

As a result, 69 percent of male gamers are responsible for 90 percent of all virtual goods purchased during play.

"Our research shows that from a business perspective both genders demonstrate high levels of engagement, which is good for advertisers - but men and male-dominated titles tend to drive bigger revenues for mobile social game developers," said MocoSpace CEO Justin Siegel of the results.

As an aside, MocoSpace also reports that mobile social gamers on social networks are more popular than those who don't play games, with an average of 50 friends each.

Non-gamers come in with an average of 18 friends each.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.


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