Data & Research

Each iOS device sold equates to $12 for developers reckons Asymco's Dediu

Each iOS device sold equates to $12 for developers reckons Asymco's Dediu
The latest figures from Apple's 2011 Q4 financial report have led Asymco's Horace Dediu to deduce some significant number crunching stats, not least that each iOS device Apple sells equates to around $12 for each developer on its App Store.

This figure includes deductions taken by Apple, as it would be $17 each were the Cupertino firm not to take its 30 percent share.

Take that to the bank

Given that 335 million units have been sold and that 25 billion apps have been downloaded, Dediu states that around 75 apps will have been downloaded on average to each individual device.

"Since we know the average price (23c) and the payout ratio (70 percent) then all this boils down to the fact that each iOS device generates $17 of iTunes income from Apps alone," wrote Dediu.

"That also means that each iOS device sold results in a minimum payment of $12 to iOS developers."

Dediu even goes so far as to break this figure down further, indicating that on average each device sold equates to 50c a month over a 24 month life cycle.

[source: Asymco]

When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.


No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.