Event

How To Develop for a Distracted Audience and Keep Them Engaged
Apr 25th - 25th 2014

How To Develop for a Distracted Audience and Keep Them Engaged

London, UK

Date & Times: Friday, April 25th - 25th 2014
3pm to 6pm
Location: London, United Kingdom
Region: Europe
Expected Size: 50 - 100
Target Audience: Developers, Indie Developers, Creatives, Marketing
Event Type: Networking
Featured Platforms: iOS, Android, Windows Phone

Playing games is part of everyday life. Many consumers, however, engage in short session gaming – on the way to work, whilst waiting for a friend, in between TV programmes. Short session gaming accounts for an increasing part of the 55 million hours of gaming taking place in the UK every single day. How do you develop for a mainstream audience who are only after a distraction between ad breaks rather than being fully engaged with your game? Emerging from the late-Blitz Games, new studio Lumo Developments argues that we don’t have the player’s complete attention and that developers need to understand how this impacts gameplay.

This notion has been at the forefront during the development of the company’s first title, Lumo Deliveries Inc., which will be shown to the public for the first time. Using Lumo Deliveries Inc. the developer will explain the key drivers for success in developing short session gaming.

Speakers
- Steve Stopps, Jonathan Evans, Nic Williams - Lumo Developments
- Dr. Simon Moore – a psychologist who will discuss emotional decision making and consumer choice
- Game developer panel

Join us from 3pm for illumination, insight and debate.
Beer from 5pm to 6pm.

Venue

UKIE HQ Offices
21-27 Lamb's Conduit Street
London
WC1N 3NL
United Kingdom

Show map

See an event missing? Let us know