Games industry roundup: The big Tim Sweeney interview, Animoca Brands' $12m warchest, and the cost of influencer marketing

15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz

• 1 PC game news and insights

  Here are the five hottest stories from our sister-site PCGamesInsider.biz for the last week.

  Exclusives, free games and Fortnite: Behind the scenes on the Epic Games Store strategy

  CEO Tim Sweeney gives us a hint as to how the platform has performed so far.

  Valve and SuperData join PC Connects Seattle 2019 line-up

  Set to rock the stage on May 13th.

  "We see ourselves in some ways as risk-takers": Where Private Division fits into Take-Two's games strategy

  VP of production Allen Murray and SVP and head of strategy and independent publishing Michael Worosz tell us more.

  REVEALED: Latest figures show a widening gender pay gap in the UK games industry

  Median hourly wage gap widens by 4.78 per cent, mean figure shows four per cent broadening.

  Financing your indie games development studio - Part Two: The killer pitch

  Game Dragons director and industry veteran Philip Oliver gives you the lowdown on dealing with investors and publishers.

  
  

• 2 Blockchain game news and insights

  Here are the five hottest stories from our sister-site BlockchainGamer.biz for the last week.

  IOST outpaces Ethereum in term of transactions

  IOST‘s first iteration of its network, Olympus v1, has been progressing well since its launch. Having used the time to partner up with a range of dApps from gaming, gambling to voting systems. These include Endless’ series of blockchain games which are steadily being introduced.

  Cryptic Conjure shows off new in-game footage

  UI and the player’s User Experience appear to be in the forefront in the minds of the Cryptic ConjureTeam. The last few weeks has seen the developers showcase just what they mean by this.

  Animoca Brands raises $3.3 million, taking total acquisition warchest to $12 million

  Hong Kong-based, Australia-floated Animoca Brands (ASX: AB1) is continuing its aggressive expansion into the blockchain sector with a new fundraise.

  Coins & Steel launches Android demo

  The development team behind Coins & Steel have been keeping its developments under lock and key. But with this new week well underway, the team has announced what it’s been up to this whole time. Taking to social media, it has announced the release of its brand new demo.

  Steem Monsters is coming to TRON as Splinterlands

  Being one of the more well-known titles that make use of the Steem blockchain, Steem Monsters is set to become available on two chains.

  
  

• 3 Influencer news and insights

  Here are the five hottest stories from our sister-site InfluencerUpdate.biz for the last week.

  Cosmetics retailer Lush is going social media free - this is why

  The company famous for its Instagrammable bath products is moving away from social media. The chain claims that it is "fighting with algorithms" and wants to become "more about passions and less about likes".

  The cost of running influencer marketing campaigns on streaming channels

  Influencer marketing campaigns on streaming channels should be used to build brand awareness, according to Loots CEO Marc Fuehnen.

  YouTube is looking into interactive choose your own adventure content

  YouTube is reportedly investing in interactive series with 'choose your own adventure' style content similar to content seen on Netflix, despite making cutbacks to its TV division.

  Helsinki based micro influencer platform Boksi drums up $1m in funding round

  Finnish micro-influencer platform Boksi has raised $1 million in funding. The company implements technology to analyse posts from micro-influencers on Instagram allowing users to spot trends.

  How this influencer agency gets e-commerce brands seen beyond Amazon

  Merchants on Amazon an often suffer from identity loss. Stack Influence is one of the first influencer agencies catering to established Amazon brands and this is how they ensure success.