Welcome to PocketGamer.biz's weekly rundown of the stories clocking up the hits, picking up the click-throughs and generally keeping the advertisers happy by serving up page views.
Or, if you'd prefer, the top five stories currently dominating our readers' attention.
Each week, we'll be counting down the biggest news from the previous seven days, giving just a glimpse of the industry's big issues, from five to one.
Ex-Ubisoft team set up The Game Bakers for triple-A mobileYet another example of console developers making the leap to mobile, former Ubisoft senior staffers Emeric Thoa and Audrey Leprince lifted the lid on their new studio, The Game Bakers.
The Paris based team claimed delivering quality would be their prime concern the likes of Tom Clancy's Ghost Recon, Splinter Cell and Rayman Raving Rabbids under their collective belts - citing an express intention to bring 'triple A quality games to mobile'.
Click here to read more.
Windows Phone Marketplace hits 25,000 apps in less than 9 monthsIt might not quite compare with the 425,000 apps on Apple's App Store, but unofficial numbers from Windows Phone Applist suggested Windows Phone Marketplace is moving on at pace, with 25,000 titles now available for download.
Stats from the site named games as the most popular category, making up 17 percent of the marketplace around 4,250 games in total.
Click here to read more.
Following $53 million Newtoy acquisition, Zynga's mobile DAUs have risen 10-foldNews of Zynga's initial public offering might have broken at the start of the month, but details about the social giant's recent activities continued to trickle out throughout the week.
Particularly of note was the boost the $53.3 million purchase of Texas based developer Newtoy at the end of 2010 has had on Zynga's daily active users (DAUs), growing ten-fold from November 2010 to June 2011.
It's the impact Zynga is looking to make on the mobile market that will most interest those already in the market, however.
"We believe there is a large opportunity to extend our brand and games to mobile platforms such as Apple iOS and Google Android," the firm said in its pre-IPO S-1 form.
Click here to read more.
Ex-IUGO biz dev director Sarah Thomson joins Glu Mobile A regular contributor in one form or another to PocketGamer.biz's pages, former IUGO business development head Sarah Thomson was unveiled as a major cog in Glu Mobile's recently launched gPartners venture.
Thomson will serve as business development head for the third-party publishing initiative, relocating to Glu's San Francisco office this autumn.Click here to read more.
With cumulative revenue of over $1.5 billion, Zynga's doing okay, but doesn't match DeNA or GREE for profitsTopping the week was further news of Zynga's IPO this time a comparative look at the firm's finances, naturally laid bare as a result of the S-1 form.
Since 2007, Zynga has generated over $1.5 billion in revenue evidence of the firm's rude health, but the company still trails one of its biggest rivals, DeNA, in terms of sales, while GREE pulled in a comparative amount from a smaller userbase.
Click here to read more.
And there's even more
Also proving popular last week was Rodeo Games co-founder Ben Murch detailing yet another band of console developers having a crack at mobile development, Distinctive Development MD Nigel Little's guest column on designing games for freemium success, and the PG.biz Mobile Gaming Mavens' look at the potential of HTML5, WebGL and Facebook's Project Spartan.
Until next week, Pocket Gamer pickers.
Hot Five
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
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