Its games may appeal to a very limited, hardcore audience, but when it comes to advertising, MZ certainly knows how to get almost everyone talking.
Our story on their hiring of influencer and model Alexis Ren to star in a new Final Fantasy XV: A New Empire ad was by far the most read article of the last week and we can only begin to imagine how many more people actually saw the ad itself.
Second on our Hot Five list is the news that the Clash Royale Crown Championship managed to attract over 27 million players over the first two phases of the contest, which have now been whittled down to under 10,000 ahead of the third phase.
Chatterboxes, Paladins and food trucks
Third up is the story of a new studio opening in Berlin called Chatterbox, which is formed of ex-Wooga developers and is currently making games for instant messaging apps.
And finally, Hi-Rez has returned to mobile with a MOBA take on its team-shooter Paladins, and Nukebox Studios has generated over $500,000 in revenue from its game Food Truck Chef in just 45 days.
Click the link below to find out more about the stories that caught our reader's eye over the last week.
Click here to view the list »